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What does it mean to be resilient? It's funny, I don't consider myself to be a resilient person; I loathe change, I love control and routine, and I crumble under pressure, yet I somehow got through a year where resilience was mandatory. It makes me wonder, do we underestimate our resilience and how much of our 'fight or flight' instinct contributes to our survival? I know we all have our strengths - and weaknesses, but when you become a parent, I believe our fight instinct and the resilience we didn't know we had will get us through the toughest of times. One of my favourite chapters from Boy of Steel is called 'Choosing to Fight, not Fly' and describes the moment the resilience within me, gave me the strength to courageously stand up and fight. We have by no means finished fighting. We still have so much fight left in us, and we will never bow down and give in to his cancer. Sebastian may have cancer, but the cancer does not have him—anymore. It may try again one day, but we will be ready and waiting with an army of strength and a chorus of courage. The Mayo Clinic have a very informative article about resilience & how to cope with a lack there of; Resilience: Build skills to endure hardship - Mayo Clinic Image: Sebastian's MRI image January 8, 2020. The monster living within.

Hosted by The People Culture Link – Dianne Newell 'Learning from the Past to Empower the Future' 14 August 2026, Pullman International Cairns Last Friday, I had the privilege of attending the Cairns Women's Leadership Forum, an incredible event usually hosted in Townsville but finding its way to Cairns for the first time. I look forward to attending many more in the future. Special thanks to Di Newell for organising the event. I didn’t take notes during everyone’s speeches – not because they weren’t all worthy – but because some were more relevant to me and my business right now. I enjoyed each and every speaker; they were all very different and had equal value. It truly was a joy to learn from and be inspired by them all. Speaker – Claudia Kurowski (The Next Generation of Leaders) A 17-year-old young leader from Cairns, Claudia served as Queensland’s Youth Minister for Health through Queensland Youth Parliament in 2025, where she authored two pieces of youth health legislation that were formally presented to the Queensland Cabinet for review. In recognition of her community leadership, Claudia was named the 2026 Cairns Young Citizen of the Year. Claudia also serves as a Cairns Youth Councillor and is currently undertaking an internship with UN Women Australia. Claudia entered with a BANG and held our attention for the entire 40 minutes of her speech. She spoke powerfully, with passion and without apology, giving us her view of how to get more out of the youth of today – it’s not that they don’t care, it’s that we need to find out what they care deeply about and encourage them to do something about it. In my notes, I wrote down ‘Egalitarianism’ – a word I’d never heard of. Claudia explained that she uses her voice to remind us that all people should be treated as equal and deserve equal rights and opportunities, particularly young women – a fine topic that related beautifully to the day’s theme. ‘Self-handicapping’ was something else she spoke about that resonated with me. I hadn’t thought about it much before, but realised that, in some way, we all do this in business. Whether it’s to protect ourselves from embarrassment or to shield our self-esteem from potential failure, it’s often alive and well within us all. It is something we all need to be aware of and check in with ourselves to ensure we are constantly growing and improving. Claudia Kurowski - FYA Claudia Kurowski | LinkedIn Speaker – Rylee Venables (Financial Stability for Women) Rylee is a passionate leader, mother and advocate for women building financial confidence in their personal and professional lives. Rylee is based in Cairns, where Life Sumo is a rapidly growing Australian financial advice and wealth management firm. I enjoyed Rylee’s realistic and relatable style of presentation, taking us on journey back to when women didn’t have financial confidence and what that meant for their futures. She said that although women have come a long way, it is still natural to want to feel ‘safe’ when it comes to our finances but it is important to weigh up risk versus opportunity and not let risk stunt your financial growth. She also talked about how many women confuse looking ‘wealthy’ with financial success, ie., just because someone looks wealthy, it doesn’t mean that they are financially stable, confident or completely abreast of what their financial status is. Her goal was to give us tools on how to feel financially capable, which she did through extremely practical and achievable steps. I loved Rylee’s ability to normalise our different attitudes to finances and what that can mean for our futures. Home | Life Sumo Speaker - Jessica Rowe (Journalist, TV presenter, author, host of ‘Crap Housewife’ podcast) Jessica Rowe exceeded my expectations. She was charismatic, genuine, bubbly, fun, and brutally honest. She asked us ‘What makes us happy?’ & ‘What brings us joy?’ and to remember that asking ourselves these questions and then acting on them is one of the best ways to practice self-care each day. For her, happiness was a cup of coffee in bed every morning, wearing a showgirl headpiece. Finding the joy in every day can be the small act of kindness to yourself that might get you through the toughest days. Jessica also shared deeply about her mental health struggles, particularly her experience with postpartum depression. She encouraged us to remove the stigma around mental illness, reminding us that there is no shame in asking for help. Once you ask for help, you can get through it. And when someone comes to us for help, saying ‘it’s going to be okay’ is far more supportive than ‘she’ll be right’. The greatest gift Jessica gave me through her speech was that I realised that because of the trauma I have experienced, I not only inspire hope in others, but I understand hopelessness. My trauma was the vessel I used to get to the beginning of my reinvention. Two quotes from Jess that really sat with me were... “Lighten up & have a laugh” ...and “Why not?” For some context, ‘Why not?’ refers to not asking ‘should I’ and instead asking ‘why not?’ as a way of shaking off limiting beliefs and embracing every opportunity that comes our way. Jessica Rowe AM Speaker – Kristy Vallely (Being Perfectly Imperfect) Kristy is a Cairns local and the creator of The Imperfect Mum group. She is also a community advocate and local government Councillor. Brutally honest and unashamedly unapologetic, Kristy reminded us that when we share our challenges, it gives others permission to share as well. Relating to what Jess said about asking ourselves, ‘Why not?’, Kristy agreed, sharing one of her favourite quotes by Layne Beachley: "We should either say 'Hell no!' or 'F#*k yes!'" The Imperfect Mum Speaker – Kerry Spina (Remembering Who You Are – A Legacy in Motion) Kerry is the founder of Kids in Harmony, a well-being training and development program transforming educational environments and the people who care for children. She is also an inspiration in her local Townsville community as a mentor of the Townsville Business Women’s Circle. Kerry took us on a journey through her life as a child, sharing the wonderful relationship she had with her great-grandmother and grandfather, their Scottish influence, and how they helped shape the leader she is today. What I found most thoughtful was her view that legacy is not only something we give, but something we receive. In reflection, I realised that the legacy I have received is what is allowing me to build my own legacy. As a leader, I learnt from my grandmother to be resilient, resourceful, persistent and creative. From my grandfather, I learnt the importance of freedom, courage, trust and integrity. Furthermore, these powerful people in my life didn’t talk about potential or success; they just believed in me. This quiet belief in me was comforting and became part of my inner voice. As a business coach, Kerry reminded us of Christine Hardy’s famous quote... “You don’t have to work 9-5 if it doesn’t work for you.” A powerful reminder of the importance of self-evaluation and how our work can complement our personal lives, not be a distraction from what’s really important to us – family and time. Work with Kerry Spina The Everyday Harmony Hub with Kerry Spina The Imperfect Mum Speaker – Roisin McCormack (Success in a Blue Collar World) I have to admit, I ducked out for a cuppa just before it was Roisin’s turn to speak. I knew she was the operations manager of a civil and mining construction company and thought, ‘what could I possibly learn from her?’ How wrong I was. I only missed about 5 minutes of Roisin’s talk but from the moment I re-entered the room with my hot coffee, I was totally engrossed in Roisin’s exquisite storytelling. She was sincere, heartfelt and generous. She taught me that resilience isn’t something that is taught; it’s something we learn. We don’t talk about its definition; we learn it by watching it. Such a powerful message and a great reminder that, rather than talking to our children about resilience, simply modelling it is perhaps the best way we can teach them to be resilient. A quote Roisin said that has stayed with me is... “Culture is what people do when no one’s watching.” Again, expressing her belief that by doing, we teach. Indiji Civil Pty Ltd – Empowering Industries, Enriching Communities with Indigenous Excellence Roisin McCormack | LinkedIn I don’t know if any of these notes will be of value to you, but I found the day so enlightening and incredibly valuable, not only to me personally, but also as a businesswoman. Below, I am sharing links to all the other speakers from the day, as they were all just so amazing. To find out about events like this, go to The People Culture Link: People and Culture Link | HR solutions for Regional Australia Jessica Fealy | LinkedIn (2) Facebook Kym McPhee-Smith | LinkedIn More images from the event: Looking back to a fortnight ago, I also attended the Cairns Business Women's Club Awards luncheon with guest speaker, Lorna Jane. My key takeaways from her talk were: It's important to show gratitude for the women who believed in me before I did. Lead with confidence, even if you don't feel it. To avoid burnout, do all of the things I love, including my job. Do it now - never wait to follow your dream. Congratulations to all the finalists and winners for 2026. It was lovely to be in the room and celebrate with you all. CBWC is always hosting incredible events, to find out more, go to: Cairns Business Women’s Club

They don’t call it the ‘silly season’ for nothing, so I find it amusing that we often see people being led by greed and regret at a time of giving and hope. Love and affection are ‘gifted’ via lavish gifts, revealing perhaps the previous years’ lack of connection and communication. Instead of giving the gift of time and love by handing out over-the-top presents, the gifter is temporarily left feeling atoned for their poor choices – a vicious cycle, right? My message for everyone this Christmas is to find a way of giving back and regain perspective. Just like in two books I reviewed recently, Goodbye Busy, Hello Happy, and The Power to Rise Above, acknowledging what brings us joy is paramount to spreading kindness and sharing gratitude. To enrich your soul, I encourage you this ‘silly season’ to feed your heart through the gift of giving. Some free ways to do this, which can involve your children as well, are; Donating your time at a local shopping centre to wrap gifts. Spend some time at a local nursing home or aged-care facility. Even 1 hour can bring joy and hope to someone feeling lonely this Christmas. Head to your local animal shelter and offer to walk dogs or cuddle kittens – this one the kids will love! If you are fortunate enough to be able to offer your time and finances, you may like to; Donate toys or books to a local charity – Kmart has a wishing tree, and the Children’s Hospital Foundation will always accept new gifts for children of all ages. Offer your time to a women’s shelter in your local community. Donations of women’s hygiene products, skincare, and clothing items are often welcome. Head into an oncology ward and leave some puzzle books (word search, crosswords, sodoku), coffee satchels, sweet and savoury treats, books, etc., for those spending time receiving treatment over Christmas. No matter how you choose to give back, the level of the expense will not increase the grandness of your gesture; work within your means and involve the children so that everyone benefits. Individuals, community groups, and charitable organizations all need your help. Do it without recognition or public gratitude, and you’ll feel even more fulfilled and enriched by the experience. Share the love this Christmas, and be open to giving and receiving love. To pay it forward this Christmas with the help of Bowerbird Publishing, check out our 'Book Angel's' options: Donate | My Sitehttps://static.wixstatic.com/media/dfaf2f_99e83d1d064a4da897dbb25e63a33beb~mv2.jpg https://www.crystalleonardi.com/about-3

I speak to many writers who express their frustration with navigating around constant obstacles that contribute to losing sight of their goals and creative flow. Writing can be challenging, but like any creative outlet, the more we relax, the more productivity and clarity we will find. I know it's easier said than done, so I have designed an activity called 'Reach for the Stars', which can be found in my book, '6 Steps to Self-publishing with Crystal Leonardi.' Setting and revisiting writing goals isn't something we should only do at the beginning and end of a project, in fact, I encourage my writers to re-assess their goals after each of the 6 steps; writing, editing, formatting, publishing, distributing, and marketing. That way, as our project develops, so too do our expectations and vision. 'Reach for the Stars' goes a little something like this... What are your goals and vision for your book? What obstacles are in the way of your goals and vision? What more could you do to reach your goals and vision? Setting ourselves goals (big or small) is the best way to remain on-task. Goals allow us to define our objective, stay motivated and measure our progress. So rather than becoming frustrated, lost, and a little deflated, set your goals and establish a clear vision for more productive, positive writing. For more information about my mentorship program or to order a copy of '6 Steps to Self-publishing with Crystal Leonardi', head to my website www.crystalleonardi.com

For something a little festive, I’m reviewing 2 books together; Goodbye Busy, Hello Happy, and The Power to Rise Above. Both books feature the author’s and other women’s stories, all worthy of praise and recognition. Collaborations of this nature have become more and more popular, and rightly so; they represent a powerful coming-together of shared triumph after adversity. Both of these books belong in the self-help category, which is why I was drawn to them. Like memoirs and autobiographies, I enjoy the insight into someone’s life, sharing their battles, struggles, and how they’ve overcome the difficulties in life. I have learned recently that success and true joy often come from a place of learning from experienced hardship. Another unique connection between these two titles is that Peace Mitchell and Katy Garner (Goodbye Busy, Hello Happy) and Sandy Davies (The Power to Rise Above) are all constituents of the Ausmumprenuer family, like me. In my Ausmumprenuer experience, I have learned that perspective is super powerful. Reading through the collection of experiences in these books helped me find perspective again and reminded me that overcoming adversity is something we must continue to work on. No one’s life is a fairy tale, no matter how things look from the outside. The stories were heartbreaking, from domestic violence victims to poverty and bankruptcy, but they left me feeling inspired, connected, and uplifted. Why? Because every single story is about survival. There are so many ways in which life can bring us down. What’s important to remember and what shines through in Goodbye Busy, Hello Happy, and The Power to Rise Above is that the true measure of success is how we respond to adversity. And what perspective gives to us is an open heart and open mind. By reading 1 woman’s story before bed each night, I felt I started the next day with a heightened sense of gratitude for the people and opportunities in my life, as well as feeling equipped to take on the day unhindered by negativity and doubt. Goodbye Busy, Hello Happy focuses on how we see ourselves in the world and what being busy really means. An insight I was keen to learn from! The biggest lesson I took away from this book was that being ‘busy’ isn't necessarily a reflection of how much work we're doing or how much success we have. Busyness can sometimes reflect poor time management, over-extending ourselves, and recognizing the need to engage help in our business. We all come to a point in our business where we realize that being a one-woman show is no longer sustainable and that outsourcing assistance will be the difference between your business becoming stagnant and your business soaring to new heights. It's a daunting consideration that I’ve personally grappled with this year. The Power to Rise Above is another amazing book filled with survival stories. Created by Sandy Davies, an American woman living in the Daintree rainforest, she shares her incredible journey through life’s challenges and how they’ve guided her into small business and success as an author. Sandy's experience of being bullied very intensely in her primary and middle school years has equipped her with the strength of character and courage to share her story and other women’s stories of hardship, followed by survival. Uniquely, The Power to Rise Above is a collaboration of stories from women worldwide, not just in Australia. This special book teaches the reader that no matter which corner of the globe you’re from, challenges can be very similar. The Power to Rise Above amplifies the voices of the women who have been victimized at some point in their lives and how those struggles became their superpower. No, not their crutch, their superpower. I believe that we all have a superpower that is hidden away until a very big jolt of adversity awakens us to a new stratosphere of fearlessness. A willingness to identify our happiness and turn that into business, success, better relationships, a vessel for helping others, or just simply, inner peace. No matter who you are, no one is everyone's cup of tea. A bully will exploit your weaknesses or their perception of your imperfections and make your life a living hell. Dominating personalities exist among us everywhere. I was bullied in primary school because I liked playing sports. How stupid is that!? A particular group of girls didn’t like me because I preferred to wear my Reebok pump high-tops and keep up with the boys on the basketball courts at any opportunity during the day. Not my fault – I was just doing what I love. Overcoming the negative energy and lowered self-esteem because of my bullies took hard work and a very different environment once I entered high school – my sporting obsession was welcomed and celebrated! Finding the power to rise above the negativity made me realize that sport was my ticket to becoming a great leader and team player; it improved my social skills – on and off the court/field, and opened up doors to like-minded people who encouraged and supported me—what a valuable foundation to build when my life landed me in a mentoring and motivational speaker space. Realizing that my bullies’ perception of my weakness was actually my superpower was the most valuable lesson I learned from reading The Power to Rise Above. Some of my dearest friendships were born on a tennis court, dance studio, or soccer field - isn’t that just the most ironic turn of events, considering my younger years on the basketball court were tainted by bullies? I enjoyed both books immensely and feel grateful for the courage of the women who shared their stories. Special thanks to Sandy, Katy, and Peace for bringing together such inspiring women in this way, I have learned so much about myself and the power of perspective. I highly recommend either of these books to anyone wanting to escape a negative headspace or seeking guidance in their business or personal successes. Goodbye Busy, Hello Happy, and The Power to Rise Above would also be extremely valuable to anyone looking to start their own business while seeking a little bit more insight into how to turn something you're passionate about into your superpower. Purchase The Power to Rise Above HERE: Home - The Power To Rise Above | Inspirational Book Purchase Goodbye Busy, Hello Happy HERE: Goodbye Busy, Hello Happy: The magic of breaking up with busy and finding more time for joy : Mitchell, Peace, Garner, Katy: Amazon.com.au: Books And don’t forget about Bowerbirds Publishing’s very own books; Boy of Steel, My Brother Sebastian, and 6 Steps to Self-publishing. Find them all HERE: Books | Crystalleonardi.com | Queensland

Last week, I attended the launch of Heart Full of Storm, a new MM Paranormal Romance by JB Thomas. It should have felt like just another book launch—but for me, it was something much more personal. JB has published four novels with me: Rose Red, Tarot Moon, 1999, and The Longest Night. So when he told me his next book would be self-published, I’ll be honest—I felt it. My first reaction was pure emotion. A little shock. A little sadness. A very definite mother bear moment. When you’ve worked closely with an author, supported them through edits, doubts, rewrites, and wins, it’s natural to feel protective of that relationship. A Shift in Perspective But growth has a way of shifting perspective. Standing at JB’s launch, watching him speak confidently about his work, his process, and his journey, I realised something important: this wasn’t a departure—it was a milestone. As an independent publisher, I love publishing authors. I love building books, shaping stories, and helping them reach readers. But publishing has never been the only part of what I do - I mentor. Jeremy & I celebrating the launch of '1999' in 2024. The Transformation of Authors Many of the authors I work with start out shy, introverted, and unsure of their own voice. They second-guess themselves. They struggle to take up space. Over time, something remarkable happens. Their writing sharpens. Their confidence grows. They begin to trust their instincts and understand their worth as creators. When an author reaches the point where they can confidently engage their own editor, hire a graphic designer, and take control of their publishing path—that isn’t a rejection of what we built together. It’s proof that the work mattered. Self-publishing requires courage. It requires belief—not just in a book, but in oneself. Watching an author step into that space tells me they no longer feel they need permission to be a writer. That’s powerful. JB Thomas: A Case Study in Growth JB Thomas is a wonderful example of this transformation. His growth as a writer and as a professional has been a joy to witness, and Heart Full of Storm stands as a testament to the skills, confidence, and independence he’s earned. So yes, while I will always love publishing authors, I take just as much pride—if not more—in seeing them outgrow the need for me. Because when an author spreads their wings and flies solo, it doesn’t mean I’ve lost something. It means I’ve done my job. And that, to me, is the greatest success of all. The Importance of Self-Publishing Self-publishing is not just a trend; it’s a revolution. It empowers writers to take control of their narratives and share their stories with the world. The freedom to publish on one’s own terms is liberating. It allows for creativity without constraints. Imagine the thrill of holding your book in your hands, knowing every decision was yours. The cover design, the editing choices, the marketing strategies—all crafted by you. This journey is not just about the end product; it’s about the growth you experience along the way. Building a Supportive Community At Bowerbird Publishing, we strive to create a community where writers can thrive. We understand the challenges of the publishing world. That's why we offer professional, cost-effective services. We want to be a supportive alternative to traditional publishing. Our goal is to foster a collaborative environment where every writer feels valued. We believe that every story deserves to be told, and we are here to help make that happen. The Future of Publishing As we look to the future, the landscape of publishing continues to evolve. Writers are no longer limited to traditional routes. They have options. They can choose to self-publish, collaborate with small presses, or pursue traditional avenues. This diversity enriches the literary world. It brings new voices to the forefront. It challenges the status quo. And it creates a vibrant tapestry of stories that reflect our shared human experience. Conclusion: Embracing the Journey In conclusion, the journey of self-publishing is one of empowerment and growth. It’s about finding your voice and sharing it with the world. It’s about building a community that supports and uplifts one another. As I reflect on JB’s journey, I am filled with pride. His success is a reminder of why I do what I do. It’s not just about publishing books; it’s about nurturing talent and celebrating growth. So, to all the writers out there: embrace your journey. Trust in your voice. And remember, you are not alone. A great picture of some of my amazing authors in 2025. So proud of each and every one of them and so honoured to work alongside them. Pictured: Alan English, Rob Hubbard, Catherine Duffy (front left), Robyn Ross, Alison Fitzsimmons, Chantal Munro (front), Nicola Baker, Carol Nutley (front), JB Thomas, Mary Pearson & me. IndependentPublisher AuthorMentorship AuthorJourney PublishingLife WritingCommunity SelfPublishingSuccess IndieAuthorLife AuthorEmpowerment CreativeGrowth WomenInPublishing SmallPressPride PublishingWithPurpose SupportingAuthors BookLaunch IndiePublishing WritingConfidence

I remember the quiet hum of my own thoughts, the vastness of the blank page, and that familiar flicker of doubt. It’s a solitary journey for so many writers, isn’t it? You feel like you're navigating uncharted territory, all alone with your story. But what if your next chapter was about the magic that unfolds when you find the right collaborators? I've seen it time and time again, especially with the incredible writers I've had the privilege of coaching. Nerida’s Story: A Journey of Transformation Take Nerida. She poured her heart into her novel, a beautifully crafted narrative steeped in local history. Her voice was unique, and her passion was impossible to deny. Yet, she felt alone and unsure how to translate her raw talent into a manuscript that resonated with a wider audience. She didn’t even know how to begin navigating the publishing space. Does that sound familiar? There absolutely was a time when it did for me. The fear of losing that authentic spark—the very essence of what makes your story ‘yours’—is so real. I’ve seen it, felt it, and I’ve helped countless writers overcome it. The Role of Independent Publishers This is where independent publishers like Bowerbird Publishing are worth their weight in gold. My philosophy is simple: your voice, amplified. I don't want to mould you into something you're not. Instead, we work hand-in-hand to polish your writing, clarify your message, and create a publishing plan that feels both authentic and strategically sound for you. Think of me as your trusted co-pilot. I offer hands-on mentorship and coaching that respects your creative uniqueness. Together, we can navigate the complexities of the publishing world. The Power of Collaboration, Affordability, and Expertise I pride myself on an author-centred business model that prioritises your vision and expectations. It’s also about making professional guidance accessible. I understand that publishing can feel costly, but my services are designed to be affordable. This way, you can invest wisely in your dream without breaking the bank. It's a blend of my award-winning indie publishing services and a place where collaboration flourishes. What did this collaborative approach yield for Nerida? In just a few months, we were able to: Sharpen her writing style, making her writing even more compelling. Develop a clearer, more targeted publishing path, demystifying the process. Ensure her unique voice remained the shining star, now presented with enhanced marketability. That’s the tangible outcome: not just a better book, but a stronger, more confident author ready to share their story. Are YOU Ready to Find Your Collaborative Edge? If you're a writer in Australia, feeling that pull towards a clearer publishing path and a stronger voice, I invite you to connect. Let's explore how my author-led, affordable publishing options can bring your story from solitary contemplation to collaborative celebration. It's time to reduce that perceived risk and embrace the support you deserve. The Journey Ahead: What to Expect When you choose to collaborate with Bowerbird Publishing, you embark on a journey filled with possibilities. Here’s what you can expect: Personalised Guidance: Every writer’s journey is unique. I tailor my approach to fit your specific needs and aspirations. This ensures that your voice shines through in every word. Workshops and Resources: I offer workshops that cover various aspects of writing and publishing. From crafting compelling narratives to understanding the intricacies of marketing, you’ll have access to valuable resources. Community Support: Writing can often feel isolating. By collaborating with others, you’ll find a community that understands your struggles and celebrates your victories. Together, we can create a supportive environment that fosters creativity. Ongoing Feedback: Throughout the process, I provide constructive feedback to help you refine your work. This iterative approach ensures that your manuscript evolves into its best version. Celebrating Your Success: Once your book is published, we don’t just stop there. We celebrate your success together. Your achievements are a testament to the hard work and dedication you’ve put into your craft. The Final Word So, are you ready to take the next step? The world is waiting for your story. Don’t let fear hold you back. Embrace collaboration and let your voice be heard. Book a free consultation today! Leonardi.crystal@gmail.com Let’s embark on this journey together and unlock the potential of your writing. Your story deserves to be told, and I’m here to help you share it with the world.

I believe every manuscript has an author’s voice waiting to be heard. As your publisher, I step in not to rewrite that voice, but to help it SHINE. The Power of Collaborative Editing Have you ever wondered what changes when book editing is truly collaborative? I’ve seen it transform confusion into literary splendor and doubt into momentum. Before: A promising first draft with scattered structure, a voice hiding behind too many words, and gaps that leave the reader disconnected. After: A leaner, clearer manuscript that reads like you, the author intended—only stronger. One author told me they finally understand what it means to guide the reader through the narrative gently, not abruptly. That by taking time to sink into each scene, they painted a picture that readers would immerse themselves in. That moment is everything. My Approach at Bowerbird Publishing My approach at Bowerbird is hands-on and author-first. I preserve your voice, coach you through editorial suggestions, and together we develop and improve the manuscript through to publication. Writers—I’m here for you. And to writers around the world: you don’t have to go it alone. Ready to lift your manuscript? Tell me where you’re stuck, and let’s start the conversation. Contact me for a consultation at Leonardi.crystal@gmail.com. The Journey of Writing Writing is a journey. It’s not just about putting words on a page; it’s about discovering who you are as a writer. Each word, each sentence, and each chapter is a step toward revealing your unique voice. Have you ever felt lost in your writing? It’s common. Many writers face moments of doubt. But remember, every great author has been there. The key is to keep moving forward. Embrace the process. Finding Your Voice So, how do you find your voice? Start by writing freely. Don’t worry about perfection. Let your thoughts flow. This is your space to explore. Once you have a draft, the real magic begins. This is where collaboration comes into play. A fresh pair of eyes can help illuminate your strengths and identify areas for growth. Together, we can refine your manuscript until it truly reflects who you are as a writer. The Importance of Feedback Feedback is crucial in the writing process. It can be daunting to share your work, but it’s essential. Constructive criticism can help you see your manuscript from a different perspective. When you receive feedback, take a moment to breathe. Consider the suggestions thoughtfully. Remember, this is about enhancing your voice, not changing it. Embracing the Editing Process Editing is not just about correcting grammar or punctuation. It’s about shaping your story. It’s about ensuring that every word serves a purpose. During the editing process, we’ll look at structure, pacing, and character development. We’ll ask questions like: Does this scene move the story forward? Are the characters relatable? Is the dialogue authentic? By addressing these elements, we can create a manuscript that resonates with readers. The Writer's Retreat Experience I'm also about to host my FIRST Writer's Retreat on the incredibly beautiful shores of the Coral Sea. This retreat is designed for writers of all levels. It’s a chance to connect, create, and collaborate. Find out more about Saltlines here: www.crystalleonardi.com/saltlines. Imagine spending days surrounded by nature, focusing solely on your writing. Picture yourself in a supportive environment, where you can share ideas and receive feedback. This is what the retreat offers. Building a Community Writing can often feel isolating. But it doesn’t have to be. Building a community of fellow writers can provide support, encouragement, and inspiration. At Bowerbird Publishing, we strive to create a collaborative environment. We want you to feel empowered to share your stories. Together, we can achieve publishing success. Conclusion: Your Voice Matters In conclusion, remember this: your voice matters. Every story you have to tell is important. Don’t shy away from sharing your experiences. Let’s work together to ensure your manuscript shines. Reach out, and let’s embark on this journey together. Your story deserves to be heard. WritingCommunity ManuscriptMentor JulattenQLD AussieWriters AuthorLife EditingTips BowerbirdMentorship WriteOnAustralia

Women in Publishing Summit Masterclass - 15.01.2026 with Aimee Ravichandran (Abundantly Social) “Your book isn’t invisible, your strategy is.” Aimee Ravichandran If this sounds like you, you’re not alone: I post everywhere, but nothing sticks. My launch fizzled out fast. I don’t know what actually worked. How the Market Has Changed The publishing landscape is evolving. Organic reach has declined. The ‘Kumbaya’ era is over. We can’t just rely on family, friends, and organic sales to increase visibility. In 2026, it’s a Pay-to-Play market. Retailers drive the market. The market is algorithm-driven. Algorithms change frequently, so it’s crucial to have a strategy in place and understand your market and reader. The ‘Kumbaya’ Era – ‘Build It and They Will Come’ A quality book alone doesn’t create visibility. Hope is not a marketing strategy. Discoverability must be intentional. What Is Discoverability? Discoverability means the right reader finds the right book at the right time. What Is Metadata? Metadata provides data about data. For example, it includes detailed information about your book, such as the title, author, keywords, and blurb. What Is SEO? SEO stands for Search Engine Optimisation. It’s a digital marketing strategy that increases your book's visibility in search engines like Google and Amazon. Where Discoverability Actually Lives Here are the platforms, in order of global popularity: Amazon Apple Books Kobo Barnes & Noble Retail search and recommendation systems like Goodreads The Algorithm Advantage An algorithm-driven strategy enables: Clear metadata Relevant keywords Consistent traffic Strong conversion rates The Pay-to-Play Advantage The algorithm and Pay-to-Play advantage work hand in hand. If you run an ad and get a high number of click-through rates but aren’t converting clicks to sales, the problem lies in your algorithms. It could be your cover, keywords, or description that’s letting you down. Adjust these elements and monitor your outcomes. Continue tweaking until you find what works for your reader. Tip: Start small with Pay-to-Play. Begin with a $20 budget, not a $500 budget. Increase your budget as you learn what works best for increased sales conversions. Why You Might Still Struggle Here are some common pitfalls: Guessing your algorithms instead of researching. Beta readers are great for research. If you don’t have access to these, you can ask ChatGPT or Gemini who your reader is and what type of copy would attract them best. Running ads without foundations. Promoting without tracking results. The New ROI of Author Time Low ROI Activities: Endless posting on socials. One-off promotions. No one wants to feel like they’re being sold to. You need to offer them a solution to a problem, an escape from reality, or entertainment. What’s your edge over others in your genre? Don’t just talk about your book all the time. Sometimes, readers want to know more about you, not your book. Make them fall in love with you, not necessarily your book. This is relationship building. If you’re going to do promotions, do them regularly. Consider a month-long campaign. For example, run a Facebook campaign about book 1 in a series. “I’m writing the latest instalment in the ‘XYZ’ series. Get book 1 now and get caught up in the fandom before the latest instalment drops!” Run this campaign while promoting the new instalment in the ‘XYZ’ series. This is how you create longevity. Combine one-off promotions with month-long campaigns. High ROI Activities: Optimised listings. Retail-focused ads. Long-term systems. Make sure your descriptions include as many of your keywords as possible. For retail-focused ads, you need to hook them and leave them wanting more. Make your cover and blurb unforgettable. It may take a month or two to conquer the Pay-to-Play scene and start seeing the value in paid promotions. Here are the shifts you’ll see once you do: Guessing to strategy. Clarity replaces confusion. Burnout/overwhelm to successful systems. Visibility becomes predictable. It will become easier to know what your readers want to see and read, what gets the best engagement and conversion per click. Fading launches/promotions to longevity. Marketing feels manageable and less overwhelming. “Your book deserves readers – make sure they can find it!” Aimee Ravichandran (Abundantly Social) The Discoverability Master Plan: Action Guide Part 1: The 5-Minute "Invisible" Test Before changing your strategy, you need to see what the retailers see. Open an Incognito/Private window in your browser (to clear your personal search history). Go to Amazon (or your primary retailer). Search for your book’s core genre/niche (e.g., "Time travel romance for adults" or "Beginner guide to sourdough"). The Reality Check: If your book isn't on the first two pages of results, your current metadata isn't working for the algorithm. Part 2: Your Discoverability Checklist Use this checklist to move your book from "invisible" to "bestseller" by focusing on intentional strategy. Phase 1: Foundation & Algorithm Audit Your Metadata: Ensure your title, subtitle, and series information are clear and provide strong signals for retailer algorithms to index your book correctly. Research "Long-Tail" Keywords: Find specific phrases (3-5 words) that describe your niche. Avoid broad keywords like "Fiction" or "Thriller." Optimize Your Blurb: Ensure your book description uses the keywords you researched and ends with a strong Call to Action (CTA). Phase 2: Time & ROI Management Conduct a Time Audit: List all your current marketing activities. Identify one "Low ROI" task (e.g., posting daily on a platform with no sales) and stop doing it this week. Focus on High-Impact Tasks: Reallocate that saved time to "High ROI" activities like optimising your retail listings or setting up targeted ads. Establish Tracking: Create a simple spreadsheet to track your daily sales against your promotional efforts. If you don't track it, you can't improve it. Part 3: Resource Guide (Where to Get Help) High-impact tools and platforms to help you master the "Algorithm Advantage."

It has never been easier to compare yourself to other authors. One scroll through social media and you'll find bestseller announcements, glowing five-star reviews, book signing photos, award winners, media interviews and impressive sales figures. It can feel as though everyone else's writing career is moving faster than your own. But comparison is one of the quickest ways to lose sight of why you started writing in the first place. It reminds me of one of my favourite quotes: "Comparison is the thief of joy." Theodore Roosevelt That doesn't help us introverted, humble writers, though, does it? However, what I've learnt from years as a published author is that the most important author you should compete with isn't the one topping the bestseller lists. It isn't the writer with thousands of followers or the friend celebrating another book launch... It's the person you were yesterday. Ask yourself different questions. Have I become a better writer than I was a year ago? Have I developed my storytelling skills? Have I found my unique voice? Am I writing with greater confidence and authenticity? Am I connecting more deeply with my readers? Those are the measures that truly matter. One of the greatest challenges for any author is the temptation to follow trends or imitate writers who appear successful. But readers aren't looking for another version of someone they've already read. They're looking for fresh perspectives, genuine voices and stories that only one person can tell. Your story. Your experiences. Your way of seeing the world. The moment you stop trying to sound like everyone else is often the moment your writing becomes memorable. Not every reader will love your book—and that's perfectly okay. The goal has never been to write a book that pleases everyone. The goal is to write one that resonates deeply with the people it was written for. Authenticity will always outlast imitation. Every successful author has experienced rejection, self-doubt and moments of wondering whether they were good enough. What sets them apart isn't that they avoided these challenges—it's that they kept learning, improving and writing anyway. Celebrate other authors' successes without allowing them to diminish your own journey. Their achievements don't reduce your opportunities. There is room for many voices in Australian publishing, and your contribution matters because no one else can tell your story the way you can. So the next time you find yourself comparing your chapter count, book sales or social media following to someone else's, pause and ask a different question: Am I becoming the author I wanted to be? Because the only competition that truly matters is becoming a better writer, a better storyteller and a more authentic version of yourself than you were yesterday. If you're looking for more guidance, let me know. You can contact me here: www.crystalleonardi.com/contact or email me directly at Bowerbird Publishing, leonardi.crystal@gmail.com

If you've ever found yourself creating the same post six times for six different social media platforms, you're not alone. One of the biggest misconceptions in business is that successful social media marketing requires you to be online all day, every day, but the reality is quite the opposite. The most successful entrepreneurs aren't necessarily posting more, we're just working smarter. Whether you're managing Facebook, Instagram, LinkedIn, TikTok, Snapchat, YouTube, or a combination of them all, I’m here to share how having a clear strategy can save you hours every week while still maintaining a strong online presence. Here’s how I do it: 1. Don’t treat every platform like a separate job. I’ve met many business owners who make the mistake of managing each platform separately from the others. Instead, work your content so that it can be adapted for different audiences/platforms. One piece of content can easily become ten or more social media posts. Here’s how: A blog post can become a LinkedIn article. Highlight reels or tips can become Instagram carousel slides. A short video can become a TikTok, Instagram Reel, Facebook Reel, Snapchat Story, and YouTube Short. Quotes can become standalone graphics. Behind-the-scenes footage can be shared across multiple platforms. 2. Scheduling is the secret weapon. Scheduling tools are my business’s best friend. Rather than interrupting my day to post in real time, I dedicate a day a month to creating content and scheduling it in advance. I personally use the very user-friendly and free Meta Business Suite (Facebook and Instagram), along with my website host (Wix) scheduling tools. But if you’d like to try something different, here are some of the most popular scheduling tools available: Buffer Hootsuite Later Sprout Social Scheduling takes the stress out of posting and allows me to focus on running my business while the content continues working in the background. Furthermore, by dedicating a day to just content creating, I am posting strategically and covering all aspects of my business. 3. Linking wherever possible is a game-changer. One of the easiest ways to reduce your workload is to link your social media accounts. Here’s how, using my favourite platforms as examples: Facebook and Instagram can be connected through Meta Business Suite. Instagram Reels can often be shared directly to Facebook. YouTube Shorts can be repurposed as TikTok videos. LinkedIn content can often be adapted from blog articles or newsletters. While each platform has unique features, there's no need to reinvent the wheel every time you create content. It’s also important to remember that posting the same content on multiple platforms isn’t going to bore your audience because some may not be on every platform. Business owners for example tend to stick to Instagram and LinkedIn, whereas individuals and entrepreneurs tend to engage more on Facebook and TikTok. 4. Follow a content blueprint. As I touched on before, planning and scheduling can allow you more time to create content strategically. So, instead of wondering what to post, create some categories that reflect your business. For example, as a small business owner, author, creative and coach, these are my content categories: Industry updates/trends content – builds trust and loyalty within the publishing industry. Gives authors the ‘something for nothing’ feel - offering free advice. Motivational content – provides a gentle approach to coaching. Word/mind games – these spark interest and encourage engagement. Content like famous lines from books, quotes, interesting words, finish this phrase…, etc. Celebratory – either featuring a new author, celebrating a milestone or anniversary, promoting upcoming events, testimonials, etc. Other content categories might include: Behind-the-scenes content Customer success stories Product or service highlights Frequently asked questions This creates consistency while removing the stress of constantly searching for new ideas. 5. Let AI help you. AI has become one of the most valuable tools available to entrepreneurs and small business owners. Used correctly and in moderation, AI can help: Generate content ideas Create captions Write blog posts Develop content calendars Suggest hashtags Repurpose long-form content Create video scripts Generate email newsletters The key is remembering that AI should support your voice, not replace it completely. Your audience still wants to hear from a real person with real experiences, opinions, and expertise. Think of AI as your assistant, not your replacement. 6. Understand each platform. Not every platform serves the same purpose, or hosts the same audience. Plus, understanding why you're using each platform helps prevent wasted effort. Here’s a general guide to each platform that I use: Facebook - Ideal for community building, local audiences, groups, events, and relationship-based marketing. Instagram - Perfect for visual storytelling, brand personality, behind-the-scenes content, and short-form video. LinkedIn - Best for professional networking, thought leadership, business updates, and industry expertise. TikTok - Designed for discoverability, entertainment, education, and reaching new audiences quickly. Snapchat - Popular for casual, authentic, real-time content and younger demographics. YouTube - Excellent for long-form educational content, tutorials, interviews, podcasts, and searchable evergreen content. 7. Don't chase every trend – it’s simply too exhausting. New platforms appear regularly, and trends come and go. You do not need to be everywhere. Choose the platforms where your audience spends time and focus your energy there – you can check this in your Metadata. A strong presence on two or three platforms will almost always outperform a weak presence on six. 8. Use reminders. One of the simplest productivity hacks is creating repeatable systems. I set reminders and jot down ideas throughout the month so that when it comes time to create the actual content I’m not lost for ideas. Set reminders for: Content creation days Scheduling sessions Engagement checks Analytics reviews Monthly planning 9. Think beyond followers and likes. It's easy to become obsessed with likes and follower numbers, I know early on in my business, I thought that’s what mattered. Instead, focus on metrics that impact your business or the product you’re selling. You can do this by regularly (monthly is what I do) checking in with these stats: Website visits Subscribers Bookings Sales Enquiries/leads generated For me, a post that generates one new client is way more valuable than a post that receives hundreds of likes. Clear as mud? Just try to remember that social media should support you, not completely consume your time and energy on the daily. By scheduling content, linking platforms, repurposing posts, using AI mindfully, and implementing a simple routine, you can maintain a constructive online presence. My biggest challenge is remembering that consistency beats perfection every time. The goal is to create smarter content that works harder for you, without breaking the budget, wasting your time, and feeling completely overwhelmed. Good luck with it! If you're looking for more guidance, let me know. You can contact me here: www.crystalleonardi.com/contact or email me directly at Bowerbird Publishing, leonardi.crystal@gmail.com

Are you forgetting to read to your children? "There is no app, no television program and no toy more powerful than a loving adult reading a book to a child." Some of the most treasured childhood memories aren't extravagant holidays or expensive gifts - they're the quiet moments, curled up on the lounge before bed, a favourite picture book, a familiar voice, the excitement of turning the page to discover what happens next. For generations, reading to children has been one of the simplest and most powerful ways parents have nurtured learning, imagination and connection. Yet in today's technology-driven world, those moments are becoming increasingly difficult to protect. A changing childhood. Australian families have never been busier. Both parents are juggling careers, school commitments, sporting activities and the endless demands of modern life. At the same time, smartphones, tablets and streaming services compete for every spare moment of our attention. The result isn't that parents love their children any less - quite the opposite. Most are simply doing their very best in a world that never seems to slow down. As our lives become more connected digitally, they become less connected verbally. The Australian Institute of Health and Welfare reports that in 2017, almost 4 in 5 Australian children aged 0–2 were read to or told stories on at least three days each week. While encouraging, it also means around one in six children were not read to at all during the previous week. Reading rates were also lower in families experiencing socioeconomic disadvantage. More recently, Australian research suggests that around 1 in 4 parents now rarely or never read with their children, and 1 in 5 parents stop reading aloud before their child reaches 9 years old, even though many children wish those shared reading experiences would continue. Reading is about much more than books. When we read aloud, children not only learn new words, they hear the rhythm of language. They learn how conversations flow, they begin to understand humour, emotion, empathy and curiosity. They discover that words can comfort, inspire and transport us to entirely new worlds. Reading together also strengthens the parent-child relationship. It creates uninterrupted moments of closeness in an otherwise busy day and sends a powerful message: You are worth my time. These moments cannot be downloaded. The language we don't realise we're losing. Long before children learn to read, they are learning language. In fact, this learning begins before birth when babies in the womb can hear and respond to voices during the final trimester of pregnancy, becoming familiar with the sounds and rhythms of the people who love them most. After birth, every conversation, nursery rhyme, question, story, and bedtime chat matter. Put simply, language develops through interaction. One of the growing concerns among child development researchers isn't just children's screen time, it's what screens replace. When parents and children spend less time talking to each another, opportunities for language development naturally decrease. Australian researchers tracking families found that for every additional minute toddlers spent exposed to screens, they heard fewer adult words, made fewer vocalisations themselves and participated in fewer conversations. By the age of three, children with higher screen exposure were hearing more than 1,000 fewer spoken words from adults each day. Screens are wonderful servants, but poor replacements. Technology has brought extraordinary benefits to modern families - children can learn, create, connect and explore in ways previous generations could only imagine. The challenge comes when screens replace human interaction rather than complement it. Australian guidelines recommend no recreational screen time for children under 2 years old, no more than 1 hour per day for children aged 2-5, and no more than 2 hours for older children outside schoolwork. Yet only a minority of Australian preschool and primary school-aged children meet these recommendations. We also know that many Australian children are spending increasing amounts of their leisure time on screen-based activities, with participation and screen hours continuing to rise as children grow older. Again, the issue isn't simply the screen, it's what the screen replaces - a bedtime story, dinner table conversation, a car ride filled with questions, or a cuddle on the couch. These ordinary moments are traditionally where extraordinary language development occurs. Books build more than literacy. Reading aloud has been linked with larger vocabularies, stronger language skills, improved school readiness and a greater likelihood that children will become enthusiastic readers themselves. Children who are read to from infancy are also more likely to recognise letters, use more complex sentences and develop a lifelong enjoyment of books. Perhaps just as importantly, stories teach children about people – they introduce kindness, courage, friendship, resilience, curiosity and hope, to name a few. Books help children understand not only the world around them, but themselves. A gentle invitation. No parent is perfect, me included. Some evenings are exhausting, some days get in the way. This isn't about guilt, it's about opportunity that takes 10-15 minutes before bed. It can become the most valuable investment you make in your child's future. Read the same book fifty times if that's what they ask, use silly voices, ask questions, laugh together, let them turn the pages, because one day they'll be too old to ask you to read "just one more story" and when that day comes, they probably won't remember every word you read, but they'll remember how it felt to sit beside you. And perhaps, years later, they'll pass that same gift on to their own children. In a world that seems to move faster every day, maybe the greatest gift we can give our children isn't another device or another activity, it’s our time. Our voice, a good book, and the time to share both. References: · Australian Institute of Health and Welfare. (2022). Australia's children: Early learning – Reading to children. · Australia Reads. Key statistics on reading. · Yu, M., & Daraganova, G. (2015). Children's early home learning environment and learning outcomes in the early years of school. In The Longitudinal Study of Australian Children Annual Statistical Report. (Referenced by AIHW.) · Shoghi, A., Willersdorf, E., Braganza, L., & McDonald, M. (2013). Let's Read Literature Review. (Referenced by AIHW.) · Galea, C. (2024). Australian-led early literacy research reported in The Australian: Bookworm babies 'do better in kindy'. #Bowerbird_publishing #ReadToYourChild #EarlyLiteracy #ReadingTogether #RaisingReaders #ChildrensBooks #AustralianPublishing #LiteracyMatters #BowerbirdPublishing

AI Isn't Replacing Authors—It's Changing the Way We Publish "Will AI replace authors?" - It's one of the questions I'm asked more and more. The short answer? No. AI (Artificial Intelligence) has become the hottest topic in publishing. Whether you're traditionally published, self-published or somewhere in between, it's impossible to ignore the impact AI is having on our industry. Some people see it as a threat; others, like me, see it as the future. Personally, I believe it's simply an additional tool that can be incredibly powerful when used responsibly. Publishing has never stood still. We evolved from typewriters to computers, from handwritten edits to digital track changes, from offset printing to print-on-demand, from bricks-and-mortar retailers to ebooks, audiobooks and global online retailers. Every single evolution has been met with uncertainty and criticism, but storytellers have endured. Where AI Can Help Authors Used ethically, AI can save authors countless hours. It can help with brainstorming ideas, conducting research, creating marketing plans, writing social media content, improving metadata, translating simple text, summarising information, and overcoming writer's block. These are all tasks that support the publishing journey without replacing it. In fact, many professional authors now use AI as they would any other productivity tool. The key is understanding its strengths as well as its limitations. Where AI Falls Short What AI cannot do is live your life, experience grief, fall in love, raise children, climb mountains, survive hardship or witness history firsthand. It will never replace an author’s memories, humour, values or unique perspective. Readers don't connect with perfectly arranged words; they connect with authenticity. A memoir written by someone who has lived the experience will always carry an emotional weight that no AI tool can manufacture. The same is true for children's books, fiction and poetry. The heart of every great story is still profoundly human. The Risk of Taking Shortcuts Like any technology, AI can be misused and abused. Publishing an AI-generated manuscript without careful editing, relying on fabricated information, or presenting machine-written work as entirely your own raises ethical and quality problems. Furthermore, readers are becoming increasingly wary of AI-generated material, with many actively seeking books that demonstrate originality and genuine human creativity. My Approach at Bowerbird Publishing At Bowerbird Publishing, I don't see AI as the enemy; I see it as an assistant. One that saves me time, improves efficiency and helps authors navigate an increasingly complex publishing landscape. With that being said, it will never replace professional editing, creative design, lived experience or the relationship between an author, a publisher, and their readers. A great book still requires creativity, critical thinking, empathy and craftsmanship – qualities that remain uniquely human. Publishers will continue to evolve, just as they always have, and authors who embrace new technology while protecting their authentic voice will thrive. My advice is simply not to fear AI. Learn it, understand it, and use it wisely. Always remember that your honest, courageous and authentic story is still the most valuable thing you'll ever write. Technology may help us publish books, but only people can create stories worth remembering. For writers wanting to know more about the personalised, human publishing contracts offered at Bowerbird Publishing, simply enquire through www.bowerbirdpublishing.com/contact or leonardi.crystal@gmail.com #bowerbird_publishing #writingcoach #authorlife #authorsoftiktok #authorgram

How to Answer Without Sending People to Sleep As an author, there is one question you will hear more than almost any other: "So, what's your book about?" Simple question. Terrifying answer. Many authors spend years writing a book, only to freeze when asked to describe it in a single sentence. Others launch into a ten-minute explanation involving every character, subplot, historical detail, and personal inspiration behind the story. By the time they finish, the listener is more confused than when they started. If you can't explain your book clearly and confidently, you're making it harder for readers to connect with it. This is where your ‘book hook’ comes in. What Is a Book Hook? An book hook is a short, engaging summary of your book that can be delivered in the time it takes to ride an elevator - typically 15 to 30 seconds. Its purpose isn't to tell the entire story, its purpose is to spark curiosity. A good book hook should leave the listener wanting to know more. Think of it as opening the door, not giving them a guided tour of the entire house. The Biggest Mistake Authors Make Many authors answer the question by explaining what happens in their book. Readers are often more interested in why. Instead of focusing on every event, focus on the central conflict, transformation, question, or promise. For example: ❌ "It's about a woman who moves to a small town after her divorce and starts a bakery." ✅ "It's about rebuilding your life after loss and discovering that sometimes your greatest setback can become your greatest opportunity." The second answer tells us why we should care. A Simple Formula When someone asks what your book is about, try this: My book is about [character/topic] who [challenge], and must [goal] before [stakes]. Or for non-fiction: My book helps [audience] achieve [result] by teaching them [solution]. Simple. Clear. Memorable. Examples by Genre Historical Fiction Instead of: "It's set in Cornwall in the 1830s and follows several generations of a family through migration and settlement." Try: "It's a story of forbidden love, sacrifice, and resilience set against the backdrop of nineteenth-century Cornwall and the promise of a new life in Australia." Children's Book Instead of: "It's about a rabbit who goes on an adventure." Try: "It's a fun and heartwarming story that teaches children about friendship, courage, and believing in themselves." Memoir Instead of: "It's about my life." Try: "It's a true story of overcoming adversity and finding hope during one of the most challenging periods of my life." Self-Help Instead of: "It's about personal growth." Try: "It's a practical guide to helping people navigate change with confidence and create a life that feels more aligned with their values." Mental Health Resource Instead of: "It's about Dissociative Identity Disorder." Try: "It's a compassionate resource designed to help individuals, families, and support workers better understand and navigate life with Dissociative Identity Disorder." Thriller Instead of: "It's about a detective investigating a murder." Try: "When a routine investigation uncovers a decades-old secret, a detective must decide how far he's willing to go to uncover the truth." Notice that none of these examples tell the entire story. They create intrigue. Your Book Hook Should Change Many authors think they need one perfect answer. In reality, your pitch should adapt to your audience. At a writers festival, you might discuss themes and inspiration. At a bookshop, you might focus on reader appeal. In the media, you might highlight the story's unique angle. The core message remains the same, but the delivery changes. Practice Before You Need It One of the best things an author can do is practice answering the question before publication. Try saying your pitch: In front of a mirror To family and friends At networking events On social media During podcast interviews The more you practice, the more natural it becomes. Confidence comes from repetition. Remember This People rarely buy a book because they know every detail about it. They buy a book because something about it captures their imagination. Your goal isn't to explain your entire manuscript. Your goal is to make someone say: "That sounds interesting. Tell me more." And that all starts with a great answer to a very simple question: "What's your book about?"

One of the most common questions authors ask is, “How do I get my book into bookshops?” The answer is both simple and complex, which is why I'm writing this blog. Bookshops are businesses at the end of the day. So every shelf, table display, and front-window placement is valuable retail space, and shops need to carefully choose books they believe will sell. Whether you are traditionally published, independently published, or self-published, the process of getting your book onto shelves usually comes down to three things: Distribution Relationships Commercial viability The publishing pathway you choose will often determine how accessible bookshops are, what costs are involved, and who carries the financial risk. Bear with me, there’s a lot to unpack on this topic… Traditional Publishing With a traditional publisher, like Penguin Random House or Allen & Unwin, the publisher generally has an established relationship with distributors and bookshops and negotiates on the author’s behalf. The traditional publisher will: Listed with national distributors Have titles included in retailer catalogues Market to booksellers before release Ensure titles are available through wholesale ordering systems and their existing supplier accounts Costs to the author: In most traditional publishing arrangements: The publisher covers printing costs The publisher funds distribution The publisher pays for warehousing and freight The publisher absorbs most retail risks However, authors earn a much smaller royalty percentage per sale because the publisher is carrying those expenses and risks. What if the books don’t sell? Bookshops often operate on a ‘sale, return or destroy’ basis with traditional publishers. This means: Unsold books can be returned or destroyed Publishers absorb the financial loss Returned stock may be remaindered, discounted, destroyed, or stored. Independent Publishing Independent publishing sits somewhere between traditional publishing and self-publishing. An independent publisher often provides professional publishing support, such as editing, design, printing coordination, metadata setup, distribution, and marketing guidance, while still allowing authors greater creative control and higher royalties. How books reach shelves: Listed with national distributors (same as traditional publishers) Have titles included in retailer catalogues (same as traditional publishers) Supply bookshops directly Arrange consignment agreements with bookshops Support local author events and launches Help authors approach independent retailers In Australia, many independent, or ‘indie’, publishers build strong relationships with local bookshops, libraries, festivals, and community networks. For regional authors especially, local engagement can be incredibly powerful. Bookshops are often far more receptive to stocking books connected to their community, local history, tourism, schools, or regional identity. Costs to the author: This varies widely depending on the publishing agreement. Some independent publishers operate similarly to traditional models, absorbing most costs. Bowerbird Publishing, for example, offers collaborative publishing models where: The author contributes financially to production, printing, and freight. The publisher provides professional services and industry access, warehousing, and distributor setup fees. What if the books don’t sell? Some bookshops will purchase stock outright, while others accept books on consignment, meaning: The bookshop only pays for copies once sold Unsold books are returned to the author or publisher The author may need to collect the remaining stock This is extremely common for independent and regional authors. Self-Publishing Self-publishing gives authors the highest level of creative control but also the greatest responsibility. Really, the author becomes the publisher. How books reach shelves: Self-published authors usually need to: Contact bookshops directly Pitch their book professionally Supply wholesale pricing Provide ISBNs and barcodes Arrange printing and freight Handle invoicing and stock management Some bookstores enthusiastically support local self-published authors, particularly if: The book has a strong production quality The author has an existing audience The story has local relevance The author is willing to help market the book However, major chain stores can be more difficult to access without formal distribution. Costs to the author: Self-published authors generally cover: Editing Cover design Formatting Printing Shipping Marketing Distribution setup Storage Event costs Bookshops also require a retail margin. In Australia, retailers commonly expect around 40%–55% of the recommended retail price. For example, if a book retails for $30: The bookshop may purchase it for $13.50–$18.00 Printing and freight still come out of the author’s share The author absorbs any unsold stock costs What if the books don’t sell? If books are supplied on consignment: Unsold copies are returned to the author The author may lose money on printing and freight Damaged copies may not be resellable If the bookshop purchased stock outright, the retailer usually carries the risk instead. The Truth About Bookstore Shelves Many new authors imagine bookshops simply buying books and placing them neatly on shelves forever. In reality, shelf space is highly competitive. Bookstores consider: Sales history Cover quality Professional editing Market demand Audience size Media exposure Social media presence Local interest Author engagement Seasonal trends This is why publishing professionally matters, regardless of how you publish. A beautifully produced book with strong branding, professional editing, high-quality printing, clear metadata, and active marketing support stands a far greater chance of attracting retailers than a rushed release, regardless of how it was published. Most importantly, authors should understand that getting books onto shelves is only part of the journey. Helping those books sell is what keeps them there. The Clearance Bin When a book ends up on a clearance table for $5 – or less, it can look dramatic from the outside - especially if the recommended retail price was originally $30 - but it is actually a fairly normal part of the publishing and retail cycle. How Clearance Pricing Works Bookshops usually buy books from publishers or distributors at a wholesale discount, as explained before: Recommended Retail Price (RRP): $30 = $13–$18 retailer purchase price. The retailer keeps the difference as their retail margin. If the book does not sell within a certain period, the bookshop may: Return the stock to the distributor/publisher Discount the stock to recover shelf space and cash flow Move it to the clearance tables Include it in promotional sales The important thing to understand is this: The author’s royalty is usually based on the original wholesale sale, not the later clearance price. So if: The publisher sold the book into retail channels at normal wholesale pricing, And the author’s royalty was calculated on that original transaction. The $5 clearance sticker often does not directly reduce royalties already earned. However, there are exceptions. The Complication: Returns The ‘sale, return, or destroy’ system means bookshops can often return unsold stock to the publisher or distributor for credit. This is where things become more financially complicated. Example: A bookshop orders 100 copies of a book. The publisher prints and ships the books, records the wholesale sale, and usually pays the author an advance on royalties. Six months later, only 20 copies had been sold, with 80 returned. Now the publisher loses the original wholesale income on those returned copies, pays freight and warehousing costs, and must decide what to do with the remaining stock - discount heavily, sell to remainder outlets, destroy/pulp, warehouse/store, donate. Is There a Timeframe to Sell Books? Yes, sometimes contractually. A new release often has: A launch window A promotional period A limited opportunity to prove demand For many books, particularly in major retailers: The first 6–12 weeks are critical Strong early sales determine whether the store reorders stock Poor sales may lead to returns Bookshops constantly review sales performance. Some books remain on shelves for years while others disappear within weeks. Does the Author Have to Buy Back Unsold Books? Usually, no. In a traditional publishing agreement: The publisher carries the financial risk of unsold stock The publisher manages returns The publisher absorbs warehousing and remainder costs The author is generally not required to buy back unsold books. However, authors are often offered the opportunity to purchase remaindered stock at a heavily discounted rate. For example: A publisher may offer the author copies for $2–$5 each before destroying/pulping them, which can then be used for events, direct sales, schools, speaking engagements, or online stores. It’s important to note here that traditionally published authors are usually solely reliant on sales generated by bookshops. Any books sold must be sold through the publisher or one of their distributors. This is why the buy-back scheme is often What Happens Financially to the Publisher? This is where traditional publishing can become very expensive. If books fail to sell: Printing costs are already spent Freight has already been paid Marketing budgets may already be exhausted Returned books create storage costs Damaged returns may be unsellable Independent publishing can also involve significant financial risk, particularly for small publishers operating with limited overheads and carefully managed cash flow. Unlike large traditional publishing houses, independent publishers often work with smaller print runs. Even so, the costs associated with producing and distributing books can add up quickly. If books fail to sell: Printing costs have already been paid Freight and shipping expenses are already committed Staff time invested in editing, design, administration, and publicity cannot be recovered For many independent publishers, financial sustainability depends on carefully balancing passion projects with commercially viable titles. Every book represents a significant investment of time, energy, creativity, and resources. This is why independent publishers are often highly selective about the projects they take on, and why collaborative marketing between authors and publishers is so important. A book’s success rarely depends on the publisher alone. Strong author engagement, community support, local media exposure, events, social media activity, and ongoing promotion all play a major role in helping books remain visible and commercially sustainable. In some independent publishing models, costs and risks may also be shared between the author and publisher through collaborative agreements. This allows greater creative flexibility and personalised support, while also recognising the real financial investment required to professionally produce and distribute a book. What About Author Royalties on Returned Books? This is another area many authors do not realise exists. If books are returned in large quantities, traditional publishers may: Deduct losses incurred through future royalty payments Hold a “reserve against returns” Offset returns against royalties owed This is standard practice in many traditional publishing contracts. For example: A publisher may temporarily withhold part of the royalties in case large returns occur after release. This protects the publisher from overpaying royalties on books that are ultimately returned unsold. Why Clearance Doesn’t Always Mean Failure Readers often assume a clearance table means a book ‘failed,’ but that’s not always true. Books may be discounted because a new edition is coming, seasonal stock is rotating, shelf space is needed, or sales slowed after launch. Even bestselling authors occasionally appear on a clearance table. As I said at the very beginning of this blog… bookshops are businesses at the end of the day.

Let’s start with something many authors don’t realise: You don’t need an agent to pitch your book. An agent’s role is to act as a bridge between you and a publisher - submitting your work, negotiating contracts, and helping shape your author career. And while many authors who have agents value that support, it’s not a prerequisite for getting published. Authors pitch their work directly to publishers every day. What matters most isn’t whether you have an agent; it’s whether you know how to present your book. What Makes a Strong Pitch? At its core, a pitch is simple: It quickly and convincingly tells a publisher what your book is, who it’s for, and why it matters. Before you even begin writing your pitch, ask yourself: What is the most important thing someone needs to know about my book? What makes it different, compelling or stand out? *If you can’t answer these clearly, your manuscript may not be ready yet. Know Your Book (and Your Reader) One of the most common mistakes authors make is trying to appeal to everyone. In reality, if your book is for everyone, it’s for no one. You need to know: Your genre Your readership What your audience is already reading and watching Ask yourself: Where does my book sit on the shelf? Including comparable titles in your pitch helps a publisher instantly understand your market. Start with Facts… and Feelings A strong pitch doesn’t just explain the story; it makes the reader feel something. Your opening should include: Facts: Setting Characters Themes Feelings: What emotions will your reader experience? Is it heartwarming? Tense? Bittersweet? Inspiring? Choose two or three key emotional words and lead with them. Because ultimately, readers don’t just buy stories, they buy how those stories make them feel. Find Your Hook Your hook is what makes someone pay attention. What makes your story different? Why would someone choose your book over another? Don’t be afraid to be confident here. If your story is compelling, say so. If it’s gripping, emotional, or thought-provoking, own it. Keep It Clear. Keep It Tight. Your pitch should be: No longer than one page Clear enough to explain in under a minute Strong enough to capture attention in seconds Remember, when a publisher shares your pitch internally, they may only have 30 seconds to present it. If your pitch feels too long or difficult to condense, the issue may not be the pitch; it may be that the manuscript itself lacks clarity. Structure Your Pitch A well-structured pitch typically includes: 1. The Essentials - Title, genre, word count, and target readership (“For readers of…” comparisons are powerful here) 2. The Description - A concise overview of the story, including main characters, themes, and emotional tone (facts + feelings) 3. Author Bio - Keep this relevant. Include anything that connects you to the story or subject matter. Practical Tips That Make a Difference Use a strong, specific subject line (not just “Manuscript Submission”) Place your pitch in the body of the email (unless guidelines say otherwise) Submit widely - including internationally, if relevant Make sure your manuscript is truly ready before submitting Avoid using AI to write your pitch - publishers can tell And importantly… You only get one chance with each publisher. Make it count. Don't feel overwhelmed... we're here to help! Where Bowerbird Publishing Comes In At Bowerbird Publishing, we understand that pitching your book can feel overwhelming, especially when you’re so close to the work. That’s why we support authors not just in creating exceptional manuscripts, but in presenting them with clarity and confidence. Through our services, we can help you: Refine your manuscript so it’s truly submission-ready Identify your genre, readership, and market position Develop a strong, compelling pitch Prepare submission materials that align with industry expectations Because a great book deserves more than just being written well, it deserves to be positioned well. Pitching isn’t about selling in the traditional sense. It’s about clarity. Confidence. Connection. If you believe in your book, your pitch should reflect that. And when it does, the right people will start to pay attention. #BookPitch #HowToPitch #PublishingTips #AuthorTips #WritersOfInstagram #AmWriting #WritingAdvice #IndieAuthors #AspiringAuthors #ManuscriptSubmission #TraditionalPublishing #SelfPublishing #AuthorLife #BookMarketing #WritingCommunity #Storytelling #WritersLife #GetPublished #PitchingYourBook #bowerbird_publishing

If you've ever dreamed of seeing your name on a book cover, you know the thrill and the challenge that comes with it. Traditional publishing can feel like a maze, full of gatekeepers and endless waiting. But what if I told you there’s a way to bypass all that? Self-publishing is not just a trend; it’s a revolution. And in Australia, the landscape is rich with options tailored to help writers like you bring your story to life. Today, I want to take you on a journey through the top self-publishing firms Australia has to offer. Ready to dive in? Discovering the Best Self-Publishers Australia Has to Offer Before I created Bowerbird Publishing, when I first started exploring self-publishing, I was overwhelmed by the choices. Who could I trust? Which company would truly support my vision? The good news is, Australia boasts a variety of self-publishers that cater to different needs, budgets, and genres. From full-service providers to those focused on print-on-demand, the options are diverse. Here’s what I found crucial when evaluating these service providers: Professionalism and Support: You want a publisher that guides you, not just a platform that uploads your manuscript. Cost Transparency: No hidden fees or surprise charges. Quality of Production: From cover design to print quality, your book deserves the best. Distribution Reach: Can your book reach bookstores, libraries, and online retailers? Author Control: How much say do you have in the process? Many self-publishing companies in Australia excel in these areas, making it easier for writers to focus on what matters most - their story. How much does it cost to self-publish a book in Australia? Let’s talk money. Because, honestly, that’s often the first question on every writer’s mind. Self-publishing costs can vary widely depending on the services you choose. Here’s a breakdown of typical expenses: Editing: $500 - $3,000 Professional editing is non-negotiable. It can make or break your book. Cover Design: $300 - $1,500 A compelling cover grabs attention. Don’t skimp here. Formatting: $200 - $1,200 Proper formatting ensures your book looks great in print and digital formats. ISBN and Barcodes: $50 - $150 Essential for distribution and sales tracking. Printing: Variable Print-on-demand services reduce upfront costs, but bulk printing can be cheaper per unit. Marketing and Distribution: Variable Some publishers offer packages; others leave it to you. The total can range from a few hundred dollars for a basic eBook to several thousand for a fully polished print book. The key is to balance quality with budget. Remember, investing in your book is investing in your future as an author. What Makes a Self-Publishing Company Stand Out? I’ve learned that not all self-publishing companies are created equal. Some offer a-la-carte services, while others provide comprehensive packages. Here are some features that make a company truly shine: Personalised Author Support: Having a dedicated consultant or editor who understands your vision is invaluable. Flexible Packages: Whether you want just formatting or a full publishing packages, flexibility matters. Transparent Contracts: Clear terms about royalties, rights, and responsibilities. Local Expertise: Australian publishers understand the market nuances here, which can be a huge advantage. Community and Networking: Opportunities to connect with other authors and industry professionals. Choosing the right publisher is about more than just services; it’s about collaboration. You want a team that believes in your story as much as you do. Navigating the Self-Publishing Process with Confidence Once you’ve picked your self-publishing partner, what’s next? The process can seem daunting, but breaking it down helps: Manuscript Preparation: Polish your draft, get feedback, and finalise your content. Editing and Proofreading: Engage professional editors to refine your work. Cover Design and Formatting: Collaborate on a cover that captures your book’s essence and format it for print and digital. ISBN Registration and Copyright: Secure your book’s identity and protect your rights. Printing and Distribution: Decide on print runs or print-on-demand, and set up distribution channels. Marketing and Launch: Plan your book launch, social media campaigns, and outreach. Each step is a milestone. Celebrate them. And remember, your publisher should be there to guide you through every twist and turn. Why Choose Australian Self-Publishing companies? You might wonder, why go local? Why not just use international platforms? Here’s what I’ve found compelling about Australian self-publishing companies: Understanding of Local Market: They know Australian readers, retailers, and libraries. Support for Australian Authors: Many firms actively promote local talent. Cultural Sensitivity: Your story’s nuances are respected and preserved. Ease of Communication: Time zones and language nuances are less of a barrier. Community Building: Opportunities to join local author events and workshops. Choosing a local publisher can make your publishing journey smoother and more rewarding. Plus, it feels good to support homegrown businesses. So, what’s stopping you? The perfect publisher is out there, ready to help you turn your dream into reality. Dive in, explore, and take that first step. Your story is waiting. www.crystalleonardi.com/publishing Empower your writing journey with the right support and watch your story soar.

One of the biggest questions for authors is: How much is my book actually worth?   Setting the right price is part art, part business. Price it too high, and you risk scaring off readers. Too low, and you undercut your work and may never recoup your investment. Here’s how to approach pricing in the Australian market — with both industry insight and practical advice for authors just starting out. 1. Understand Your Costs Before you even think about your retail price, you need to know how much it costs you to produce the book. In Australia, for authors who publish through an independent publisher, costs typically include: Editing Cover design and interior formatting ISBNs and barcodes Printing Distribution Marketing Knowing these costs gives you your floor price  — the minimum you need to charge to break even (or ideally, make a profit). 2. Know the Market To set a price that feels right both to you and your audience, look at what similar books in Australia are selling for. Here are some insights: According to recent reporting, a $36.99 paperback has been used as a benchmark price in Australia. Books+Publishing+1 Booksellers often apply a 45-55% discount  to their purchase from the publisher, meaning that publishers and self-publishers need to be realistic about how much they’ll actually  receive per sale. Books+Publishing+1 3. Decide Your Distribution Strategy Where you plan to sell your book has a huge impact on what price makes sense: Direct sales / your own website : You might be able to keep a higher margin, because you bypass major retailer discounts. But you’ll also need to factor in shipping and handling, especially in Australia, which can increase costs. Retail (bookstores) : If you want your book stocked in physical bookstores, you need to account for the standard trade discount. As mentioned earlier, discounts of 45-55% are common. Print-on-Demand (POD) : A popular choice for self-publishers. This dramatically reduces your upfront risk because you don’t have to print thousands of copies. Short-run or bulk printing : If you're printing a batch to supply to bookstores, your per-unit cost may be much lower, but you’ll also carry inventory risk and up-front investment. Understand how your distribution choices affect cost and then build in your margin on top. 4. Factor in Margins, Royalties & Profit When pricing, think about: Your break-even bottom line : This is based on your costs (publishing + printing). Your desired margin : How much do you want to make per copy, after all costs? Realistic royalty : In traditional publishing in Australia, authors often get less than 10% of the Recommended Retail Price (RRP). Books+Publishing+1 Discounts and returns : If you're working with bookstores, remember that a large portion of the retail price goes to the bookseller. According to data, average bookseller discounts are around 45-55% for trade titles. genesis.imgix.net +1 5. Be Aware of Rising Publishing Costs in Australia It’s not just you: the cost of making books in Australia has gone up. According to Books + Publishing , pulp and converted paper costs have risen by 51%, and printing costs by 34% over 15 years. Books+Publishing Wages for publishing professionals have also increased, while the average retail price of books hasn’t kept up proportionally. ANU Research What this means: your production costs might be higher than you think, so pricing conservatively low could mean undercutting your sustainability as an author-publisher. 6. Think About Perceived Value Price isn't only about covering costs — it's also a signal of quality. A higher price can communicate that your book is professional, polished, and valuable . But you must back that up: if you're charging top-dollar, make sure your editing, cover, and formatting are strong. Consider your audience and the format : If your readers are more price-sensitive (e.g. young adult, or non-fiction for casual readers), you may lean toward lower pricing. For a premium or specialised niche (art books, business, niche nonfiction), you might justify a higher RRP. 7. Be Strategic with Multiple Formats Offering different formats lets you reach more readers and set different price points. eBook : eBooks in Australia often price between AU$2.99–$8.99 , depending on genre, length, and platform. a-whim-away.com.au Paperback : As discussed, perhaps AU$18–38  depending on size, page count, and cost. Hardcover or premium editions : If you produce a premium version, you can set a higher RRP — but make sure your print costs and perceived value support it. 8. Use Professional Publishing Advice If you're working with a professional publisher, printer, or self-publishing service, lean on their experience. Bowerbird Publishing, for example, provides transparent cost structures and help you understand what pricing makes sense for your print run, format, and goals. Our insight can help you model scenarios: “If I print 200 copies, what should my RRP be vs printing 50 copies?” Also, be prepared to test and iterate . Market response sometimes surprises you. If you're selling via your website, at fairs, or at events, you may be able to adjust your price, run bundles, or offer promotions aligned with your goals — whether that’s reach or revenue. 9. Use Resources & Learn from Experts — Including 6 Steps to Self-Publishing Finally, remember you don’t have to figure it all out alone. There are resources, guides, and books designed to help you navigate pricing, production, and more. One excellent resource is my book, 6 Steps to Self-Publishing with Crystal Leonardi , available from my website at www.crystalleonardi.com/bookshop . In it, I walk you through not just pricing, but the entire self-publishing journey — from editing to launch — with practical, real-world advice tailored for Australian authors. 10. Price with Confidence - and Kindness Pricing your book is a balancing act. You want to: cover your costs, make a fair profit, appeal to your audience, and remain competitive in the Australian market. But it’s not just a financial decision — it’s about valuing your work. If you set a fair price that reflects your investment of time, talent, and money, readers will see that value. And as you grow, refine your approach: adjust based on sales, feedback, and what other authors in your niche are doing. Above all, be kind to yourself through this process. Self-publishing is as much a journey of learning and growth as it is about business. With thoughtful pricing, professional help, and a clear strategy, you can put your book in the best position to succeed.

Before you start Chapter One, or even write your first word, pause and think like a publisher. Publishing isn’t just about writing a good book. It’s about knowing exactly  where your book fits, who it’s for, and how to make it stand out. That’s called positioning , and it can make the difference between a book that gets noticed and one that gets lost in the crowd. Why Positioning Comes First: Traditional publishers don’t rely on luck. Before they even agree to publishing a manuscript, they decide: Who the audience is What genre it belongs to Which books it will sit alongside The right price point Every choice - from the cover to the trim size - sends a signal to readers. As an indie or self-published author, you take on all these roles yourself. Positioning helps you step into the publisher’s mindset and make sure your book is discoverable, appealing, and aligned with reader expectations. What Positioning Really Means: Positioning is your book’s identity. Ask yourself: Who is this book for? What shelf does it belong on? Which other books are its peers? How should it look, feel, and be priced to meet reader expectations? When you answer these questions before writing, you gain clarity, and writing becomes easier because you know who  you’re writing for and why . The Four Key Questions for Self-published Authors: 1. Why are you writing this book? Your “why” shapes everything, from format to marketing. Sharing your personal story? Maybe a hardcover memoir fits best. Teaching business strategies? A crisp, affordable paperback might work better. Building your author platform? Your purpose will guide design, pricing, and promotion choices. 2. What other books are like yours? Do some research. Study 5-10 comparable titles in your genre. Look at: Titles and subtitles Cover designs Price points and formats Keywords and categories This isn’t about copying. It’s about understanding the market so your book fits the patterns readers recognise, and can be discovered easily. 3. Who exactly is your reader? Stop thinking in broad terms like ‘women aged 25–65.’ Instead, picture one person. Ask: What problem are they trying to solve? Where do they look for books; TikTok, bookstores, online searches? What kind of story or information excites them? The clearer you are about your reader, the easier it is to write a book that speaks directly to them. 4. How will you deliver on your promise? Everything about your book, format, design, price, should support the experience your reader expects. A romance paperback should feel different from a business workbook or a children’s picture book. A $35 workbook needs to be durable and functional. An illustrated children’s book needs vibrant colours and a sturdy format. Every detail reinforces that your book belongs in its genre and is worth the reader’s attention. Why Positioning Protects Your Investment: Publishing a book takes time, money, and energy. Without positioning, your beautiful manuscript may go unnoticed. With positioning, every decision works harder. It ensures your book reaches the right audience, builds momentum, and delivers on the promise you make to readers. A Simple Exercise to Get Started: Write this sentence and pin it somewhere visible: “My book is perfect for [specific reader] who loves [theme or topic], and it belongs on the [genre/category] shelf alongside [comparable titles].” If you can complete it, you’re ready to write with focus and intention. If not, use it as a guide to refine your positioning before you begin.   Positioning is strategic. When you think like a publisher, you give your book the best chance to succeed. You gain clarity, purpose, and confidence, and suddenly, the writing process feels less like a gamble and more like a plan.

There’s more to beautiful book design than a striking cover or clean layout - it begins with type. Fonts are not just decorative choices; they influence how your story is read, perceived, and remembered. In publishing, typesetting, or typography, is a language of its own, one that communicates mood, tone, and professionalism long before a single word is spoken aloud. Whether you’re an indie author formatting your own book, or working with a graphic designer, understanding font selection can make the difference between a polished, readable masterpiece and something that feels… off.   Why Fonts Matter Every piece of text we encounter - from novels and newspapers to websites and menus - has been shaped by deliberate typesetting choices. In publishing, those choices serve two purposes: Readability:  Ensuring the reader can comfortably engage with long passages of text. Tone:  Supporting the message and emotional intent of the book. Let’s explore both…   1. Readability: Guiding the Eye, Not Distracting It Readability describes how easily the eye moves across a page without fatigue. It depends on the font’s design - the space between letters, the weight of strokes, and the shape of each character. Serif vs. Sans Serif Serif fonts (like Times New Roman  or Garamond ) include small decorative lines at the ends of strokes. These serifs gently guide the reader’s eye from one letter to the next, helping the text flow naturally - a crucial quality for novels, memoirs, and nonfiction books meant to be read for hours at a time. Sans-serif fonts (like Helvetica  or Arial ), on the other hand, lack these flourishes. They appear cleaner and more modern but can feel tiring in long passages. That’s why they’re better reserved for headings, chapter titles, or digital display text. Tip:  Serif fonts make your book easier to read; sans-serif fonts make it easier to navigate.   2. Being ‘On Message’: Matching Typesetting to Tone Just as every story has a voice, every book has a visual personality. The right font reinforces the feeling you want to evoke. Ask yourself: What do I want readers to feel when they open my book? What emotional or stylistic cues will help express that? A historical novel may call for something classic and refined; a contemporary business guide might need something crisp and confident. Typefaces can be warm and human ( Caslon ), intellectual ( Garamond ), or elegant and modern ( Minion ). When typesetting aligns with content, reading feels effortless and immersive. When it doesn’t, something feels ‘off,’ even if the reader can’t quite say why.   Fonts That Work Best for Book Body Text The most trusted book fonts have stood the test of centuries - literally. Many modern typefaces are inspired by those developed in the early days of printing. Here are a few enduring favourites among professional book & graphic designers: Caslon:  Designed in the 1700s by William Caslon, this warm, inviting font has an organic flow and timeless charm. It was used in the Declaration of Independence  and remains a publishing staple. Garamond:  A classic 16th-century font known for its graceful curves and exceptional readability - ideal for fiction and literary works. Jenson:  Originating from Venice in the 1470s, Jenson feels both traditional and refined. It’s particularly well-suited for literary or historical texts. Minion:  A modern classic developed by Adobe, Minion balances clarity and tradition, making it versatile for both print and digital formats. Palatino:  Originally designed for headings, Palatino’s open letterforms and readability have made it popular for both body text and display. Each of these fonts offers a different voice - but all share one thing: they are comfortable to read and project professionalism.   Fonts for Headings, Titles, and Extras Your headings and chapter titles give you a little more creative freedom. Here, you can experiment with sans-serif fonts for contrast or bold serif variations for emphasis. Guidelines: Choose a bold serif or sans-serif font that complements your main typeface. Avoid overused or novelty fonts (like Comic Sans  or Papyrus ). Ensure titles are strong, legible, and stylistically consistent. Keep sidebars, tables, and figure captions in a clean sans-serif for clarity. Remember, design cohesion builds reader trust. When fonts across your book feel unified, readers perceive your work as professionally produced.   Trusting Your Publisher’s “House Style” Established publishing houses - like Bowerbird Publishing  - often have their own house fonts  and typesetting standards  that have been refined through years of experience. These choices are not arbitrary; they are tried, tested, and trusted  to deliver beautiful, professional books that read effortlessly and align with the publisher’s visual identity. If you’re working with a publisher, it’s wise to trust their recommendations during the design process. They’ve carefully chosen these fonts for their readability, production efficiency, and compatibility across formats. That said, the print proof stage is the perfect time to review your book’s typesetting in context. Don’t be afraid to voice your opinion or ask questions about the font selection - but also be conscious that a publisher’s house style is part of their brand consistency and reader experience. Respecting that expertise ensures your book meets professional publishing standards.   A Professional Rule of Thumb: Less Is More Limit yourself to two font families - one serif for body text, and one sans-serif for headings or captions. Within each, you can use italics and bold for emphasis, but sparingly. Overuse of fonts, weights, and styles signals amateur design. In professional publishing: Bold  is for headings. Italics  are for emphasis, titles, or foreign words. Underline  almost never appears. Simplicity is your friend; consistency builds credibility.   Choosing Fonts Wisely (for Indie Authors Doing It Themselves) If you’re formatting your own book, start by creating a few sample pages using different fonts to see which best matches your tone and enhances readability. Keep your font palette simple: one primary serif font (with bold and italic versions) and one sans-serif for headings. Using too many fonts—or too many variations—can instantly make a book look unprofessional. When sourcing fonts, avoid random ‘free’ downloads. Not only can they contain viruses or licensing issues, but most free fonts are web fonts - optimised for screens, not print. For professional publishing, it’s worth purchasing legitimate, high-quality font families from reputable sites like MyFonts.com .   Should You Buy Fonts or Use What You Have? While many word processors come with familiar fonts like Times New Roman , Calibri , and Cambria , these aren’t always ideal for professional print books. Publishing software like Adobe InDesign handles fonts differently — you’ll need to own each version (regular, bold, italic) as separate files. If you’re hiring a professional book designer, they’ll already have licensed fonts. If you’re DIY-ing your typesetting, invest in legitimate font families to ensure your book prints cleanly and legally.   The Final Word: Design That Honours Your Words Typography is an invisible art. When done well, it disappears - leaving only the story in full focus. The best fonts for books support your words, honour your message, and create a seamless reading experience. Whether you’re trusting your publisher’s house style or creating your own, remember: simplicity, consistency, and readability always win.

Not long ago, getting your book stocked in a bookstore was close to impossible. Fortunately, those days are behind us. The rise of professional indie authors - and the high production standards now achievable through modern small publishing houses – like Bowerbird Publishing - has completely changed the landscape. Today, many independent bookstores welcome new titles, provided they meet industry expectations. But earning a spot on shelves isn’t just about having a great book - it’s about understanding how bookstores operate, what they need from authors, and how to build relationships that benefit everyone involved. Here’s how to approach the process like a professional.   1. Know Your Market - and Theirs Every author should begin by understanding the bookstore’s audience. Booksellers are business owners, and their primary focus, beyond their love of books, is ensuring each title they stock will sell. Before you pitch, do your homework. Visit the store in person, buy books there, and get a sense of what sells. Follow their social media accounts, attend events, and look at how they promote authors. This not only helps you tailor your pitch, but also builds rapport - something booksellers genuinely appreciate. When you meet with a bookseller, speak their language. Highlight who your readers are, where your book fits on the shelf, and why it will appeal to their customers. Show that you’ve done your research and that your book complements their store’s existing range.   2. Support Local, Independent Bookshops Your local independent bookstore can be your greatest ally. These stores are community-driven, they nurture emerging voices, host local events, and build deep connections between readers and authors. Before asking them to support you, make sure you’re supporting them. Buy books there, attend their readings, launches, or workshops. Tag them in your posts when you share their content or recommend books they sell. These small acts of support build real relationships. Once you’ve established rapport, you can explore opportunities that go far beyond simple sales - like author-in-residence programs, book signings, readings, or themed events. Many independent booksellers are passionate about spotlighting local talent, especially when the author reciprocates that enthusiasm. In short, treat your local bookshop as a creative partner, not just a retail outlet. These collaborations can elevate your author profile and create long-term opportunities you won’t find online.   3. Understand the Store’s Demographic Not every bookstore will be the right fit for your book, and that’s okay. A niche travel bookstore may not stock your fantasy series, just as a children’s shop won’t sell your business memoir. Spend time studying their shelves. Observe which genres are featured, the tone of their branding, and the preferences of their clientele. Then position your book accordingly. A bookseller must be confident that their customers will buy your book before they take it on. Make it easy for them to say yes.   4. Offer Standard Trade Terms If you want your book to be seriously considered, it must meet industry-standard retail terms. That means setting a 55% wholesale/trade discount and making your title returnable. Returns are a long-standing part of the book trade. They protect booksellers by allowing them to send unsold copies back for credit. Without that assurance, most stores won’t take the risk. If you’re using a print-on-demand service, ensure your distributor offers these options. Platforms like IngramSpark allow authors and publishers to set professional terms, while also giving bookstores confidence that they can easily order and return your titles if needed.   5. Present a Quality Product Bookstores are flooded with submissions, so your book needs to look and feel professional. That means: A professionally designed cover that fits genre standards Clean, consistent interior layout and typesetting Standard trim size and spine width Professional ISBN and pricing barcode Your book doesn’t need to mimic every other title on the shelf, but it must meet reader expectations for its genre. If a store doesn’t know where your book fits, literally or figuratively, the bookseller is far less likely to take a chance.   6. Price Your Book Realistically Pricing sends an instant message about your book’s perceived value. If it’s too low, it may seem amateur; too high, and it risks turning readers away. Research similar titles in your genre and format, then price accordingly. Your goal is to fit comfortably within your category while still reflecting your quality and production costs. A fair, competitive price gives both booksellers and readers confidence in your work.   7. Make Ordering Effortless Booksellers value convenience. The easier it is for them to order your book, the more likely they are to do it. Having your title distributed through your publisher or platforms like Ingram is ideal - most bookstores already use these networks daily. Avoid forcing stores to purchase directly from you or through Amazon. Many booksellers won’t stock Amazon titles because it directly supports their biggest competitor. A professional distributor ensures your book fits neatly into their existing workflow.   8. Be Ready to Promote Your Own Book Bookstores stock books - they don’t market them. That part is your job. Show the store that you’re invested in your own success. Share your marketing plan - social media campaigns, local publicity, or launch events - and explain how these efforts will drive readers to their  store. Booksellers are far more likely to take on a title if they know the author will help create demand. You can also encourage friends and fans to request your book at targeted stores. If a bookseller notices customer interest before you even make your pitch, it dramatically increases your chances of being stocked.   9. Think Like a Partner, Not Just an Author Ultimately, selling your book to bookstores comes down to partnership. You’re not just asking them to stock a product, you’re inviting them to join your publishing journey. Bookstores, like restaurants, need steady turnover to survive. Every title that takes up shelf space must earn its keep. Your job isn’t just to get your book onto the shelf, it’s to help it move off  the shelf and into readers’ hands. By understanding how the book trade operates and aligning your approach with professional publishing standards, you position yourself, and your book, for genuine long-term success. For more information or guidance on how the bookstore's stock their shelves, contact leonardi.crystal@gmail.com

Happy library go-ers Helen, Veronica, Mary & Crystal Why Authors Should Support Their Local Library For generations, libraries have been the quiet champions of Australian literature - connecting readers with stories, preserving culture, and giving authors a platform to be discovered. For writers, especially indie or emerging authors, your local library is far more than a building full of books. It’s a gateway to visibility, credibility, and long-term literary relationships. Here’s why building a connection with your local library should be part of every author’s publishing strategy, and how to make the most of it.   1. How Lending Rights Support Authors Many authors are surprised to learn that when libraries lend their books, they can actually earn income through lending rights programs. In Australia, there are two key schemes: Public Lending Right (PLR) — compensates authors, illustrators, and publishers when their books are held in public libraries. Educational Lending Right (ELR) — compensates authors, illustrators, and publishers when their books are held in school, TAFE, or university libraries. These programs are administered by the Office for the Arts and provide annual payments based on how many library collections hold your work. Once your title is registered and catalogued in the system, it can generate income for years. For more information or to register your book, visit the Public Lending Right website: arts.gov.au/funding-and-support/public-lending-right . Even if your book isn’t yet held widely, having it catalogued in your local library is the first step toward inclusion in the national lending rights database, and a professional milestone in its own right.   2. How Libraries Catalogue Books Libraries across Australia use a professional cataloguing system that ensures every book can be easily located and shared across their network. When your book is officially catalogued, it’s listed in: Libraries Australia, a national bibliographic database managed by the National Library of Australia (NLA) The library’s local catalogue, which feeds into regional and state systems In some cases, WorldCat, the international library database If you publish through a professional press like Bowerbird Publishing, this is handled on your behalf ensuring your book enters the official Australian library network and can be easily discovered by librarians nationwide. To make this possible, your book must have: A valid ISBN A CIP (Cataloguing in Publication) record, issued by the National Library of Australia before printing Complete metadata (author name, publisher, publication date, format, and genre)   3. The Role of the National edeposit (NED) System The National edeposit (NED) system is another vital part of Australia’s literary infrastructure. It allows authors and publishers to deposit digital copies (eBooks and audiobooks) into a secure, central system that connects directly with the National Library of Australia and participating state and territory libraries. By law, every book published in Australia must be deposited with the National Library - and NED makes that process simple and entirely online. When you upload your digital files to ned.gov.au , your work is automatically: Preserved for the long term in the national collection Linked to library catalogues across Australia, making it discoverable by readers and librarians Accessible for viewing or borrowing, depending on the access conditions you set. For independent authors, this means your eBook can reach readers nationwide through library networks - without any extra cost. Depositing your title with NED also supports your eligibility for lending right payments once libraries begin circulating it.   4. How Libraries Purchase Books Libraries buy books differently than retail stores. Most use professional suppliers such as James Bennett, Peter Pal Publishing, or Wheelers Books. These suppliers order through distribution channels like Ingram or Lightning Source, so it’s important your book is available through these systems. However, for local authors, librarians often prefer direct engagement. If your book aligns with their community interests - whether it’s local history, fiction, children’s literature, or memoir - they may be open to purchasing a copy directly, especially if it’s professionally produced and relevant to their readership.   5. Offer Complimentary Copies (Strategically) Donating a complimentary copy to your local library can be a smart investment. It introduces your work to new readers, builds credibility, and helps establish your title within the public catalogue system. When offering a complimentary copy: Present it professionally packaged, with a one-page info sheet about the author, the book, and its ISBN/distributor details. Include a note explaining that you’re gifting the copy to the library for local readers. Politely follow up after three to six months to ask whether there’s been interest or requests for additional copies. If your book proves popular or generates borrowing demand, libraries often purchase additional copies through their regular suppliers, turning that first donation into long-term circulation.   6. Build Lasting Relationships Connecting with librarians isn’t just about book placement - it’s about building rapport. Librarians are passionate literary advocates who love supporting authors, especially local ones. By introducing yourself early, you stay on their radar when opportunities arise. Libraries regularly host: “Author in the Library” sessions Workshops and book talks Community writing festivals Themed events and reading challenges These programs are often planned six to twelve months in advance, so reaching out early gives you the best chance of being included. You might start small - with a Q&A, a book signing, or a talk about your writing process - but these experiences can lead to repeat invitations, media exposure, and a growing local readership.   7. Libraries as Literary Partners Supporting your local library isn’t just good karma - it’s smart strategy. It positions you as a community-minded author who values literacy and connection. It keeps your book discoverable, helps you access lending right payments, and strengthens your professional presence within the literary ecosystem. So next time you pass your local library, stop in. Ask to meet the acquisitions librarian. Gift a copy of your book. Deposit your eBook in NED. You’ll be investing in more than a building, you’ll be investing in relationships that nurture both your career and your community.   At Bowerbird Publishing, we believe that libraries are at the heart of storytelling. We help authors ensure their books are professionally catalogued, distributed, and connected to Australia’s library network - so stories continue to inspire for generations.

We’re told not to judge a book by its cover, but readers absolutely do! Your cover is your first (and often only) chance to make an impression, and in a world overflowing with books, visual storytelling  is more important than ever. A well-designed cover does three things: Signals genre:  A thriller, romance, and memoir each have distinct design cues - colour palettes, fonts, and imagery that tell readers instantly what kind of story they’re picking up. Reflects tone:  Typesetting, spacing, and imagery can suggest whether your book is darkly psychological, warmly nostalgic, or sharply humorous. Captures professionalism: Readers can spot an amateur cover instantly. A professionally designed cover builds trust - it says, “This book is worth your time and money.” Good cover designers don’t just make things look pretty; they understand marketing psychology . The right combination of title placement, typesetting, and imagery can turn browsers into buyers. If your book isn’t selling despite positive feedback, take another look at your cover. It may be beautiful, but if it doesn’t match the expectations of your target audience, it’s working against you.   A great cover doesn’t just sell a book - it conveys your vision and establishes your credibility as an author. Investing in professional design is one of the smartest decisions you can make. A strong cover is an investment that works as your silent 24/7 salesperson.   At Bowerbird Publishing, we take care of this for you.  Our experienced designers understand the balance between artistry and market appeal. When you publish with Bowerbird, your cover is thoughtfully designed to attract your audience and honour your story. For more information email Leonardi.crystal@gmail.com

Copyright can feel like a legal labyrinth, but it’s really about respect - for your work and for the work of others. As an author, understanding what you can and can’t use protects your integrity and your book’s professional standing. In Australia, copyright is automatic - you own the rights to your work the moment it’s written. But when you include someone else’s  words or images, you need to tread carefully. Here’s what to watch for: Quotes:  Short quotes are often fine under ‘fair dealing’ if used for review or commentary - but longer excerpts, poetry, or song lyrics usually require written permission. Lyrics:  Even one line from a song is protected. Always get permission from the publisher. Images:  Never use images from the internet unless they’re licensed for commercial use or you’ve secured rights. To protect your own work, always register ISBNs in your name, keep dated drafts, and use watermarks or copyright notices when sharing manuscripts. If in doubt, ask for permission, or paraphrase. Copyright compliance shows professionalism and helps avoid expensive headaches down the line. For more information, contact Leonardi.crystal@gmail.com or connect with one of several trusted organisations and resources in Australia: 1. Australian Copyright Council (ACC) Website:   www.copyright.org .auThe ACC is the primary and most trusted source  for copyright information in Australia. It provides: Free and paid information sheets on specific topics (e.g. using quotes, images, and music). Detailed guides for authors, publishers, and artists. Legal advice (for members) and educational seminars. Highly recommended as your first stop for any copyright question. 2. Smart Copying – The Official Guide to Copyright for Australian Schools and TAFE ·         Website:   www.smartcopying.edu .auA government-supported resource that explains copyright for educational contexts — useful if you do author talks in schools or provide teaching materials. 3. Australian Publishers Association (APA) ·         Website:  www.publishers.asn.auOffers guidance on copyright, licensing, and rights management from a publisher’s perspective.Also covers issues like moral rights, contracts, and permissions for printed and digital works. 4. Screenrights (for audio-visual and educational licensing) ·         Website:  www.screenrights.orgA non-profit that manages rights for film, television, and some educational works — particularly relevant if your book is adapted or used in classrooms. 5. Arts Law Centre of Australia ·         Website:   www.artslaw.com .auProvides legal information, contract reviews, and resources  for creators, including authors.They’re particularly helpful for understanding rights in publishing agreements or managing co-authored works. 6. Australian Library and Information Association (ALIA) ·         Website:   www.alia.org .auOffers insight into how libraries handle copyright through lending rights and electronic cataloguing systems — valuable context for authors looking to connect with libraries. At Bowerbird Publishing, we take care of this for you. When you publish with Bowerbird, copyright compliance, permissions, and rights management are part of the publishing process - giving you peace of mind and protecting your work for years to come.

Happy authors, Sandy Davies, Regina Petra Meyer, Crystal Leonardi, Debra Gavranich, Megan Formanek Book reviews are the lifeblood of an author’s credibility. They influence buying decisions, boost visibility, and help readers connect emotionally with your story. But not all reviews are created equal. Start by seeking authentic, diverse feedback  from trusted sources: Advance Review Copies (ARCs): Send digital or print copies to reviewers, book bloggers, and influencers before release day. Media outlets:  Local newspapers, community radio, and online magazines often welcome reviews of books by regional authors. Reader networks: Encourage your readers to post honest reviews on Goodreads, Booktopia, and Amazon. Here are some credible Australian book-review platforms and reviewers you might consider reaching out to: Australian Book Review (ABR) — A major national literary journal that publishes in-depth reviews and essays, with wide distribution and recognition. Hawkesbury City Council+1 Aussie Reviews — An independent site run by author Sally Murphy; reviews a broad range of Australian books (children’s, adult, non-fiction) and accepts review requests. aussiereviews.com Reading Matters — Blog by Australian reviewer Kim Forrester focussing on contemporary and other Australian fiction, with a long-established archive. Books+Publishing+1 BookBloggersAustralia — A curated directory of Australian book blogs and reviewers you can explore by genre and reach.   When reviews start coming in: Share the highlights. Quote them in marketing material and on your website. Don’t fear criticism. Even mixed reviews show engagement and can lend credibility. Respond gracefully - or not at all. Never argue publicly with reviewers; let your professionalism speak for itself. The goal isn’t to collect five-star praise, it’s to build visibility, trust, and conversation. Every thoughtful review helps your book find the readers it was meant for. For more information on how Bowerbird Publishing can help you get more professional reviews of your publication, contact Leonardi.crystal@gmail.com

Is it just me, or does time seem to be slipping through our fingers even quicker these days? Yet, many authors are finding themselves writing bestsellers without quitting their day jobs! I like to call them ‘side hustle authors’ (respectfully, of course) because they are rewriting the rules of success, balancing full-time careers, family lives, and writing, while managing to create stories that captivate readers and sometimes even climb best-seller lists. But how are they doing it?   Once upon a time, being an author meant committing to writing full-time. You had to choose between making a living and writing. But today, side hustle authors are proving that this doesn’t have to be the case. Thanks to self-publishing, hybrid publishing options, and the advancements to the digital world, aspiring authors can now publish their work on their own terms. While traditional publishing used to require authors to sacrifice everything, including their IP, earnings & soul, for a book deal, the modern side hustle author can write at their own pace and on their own schedule, without compromising their careers. They are the true embodiment of the ‘work smarter, not harder’ mindset.   So, how do side hustle authors balance day jobs, personal responsibilities, and the often-demanding process of book writing? Many are full-time professionals who work long hours at their ‘day jobs,’ but they make sure they carve out time in the evenings, weekends, or during lunch breaks to write. This approach requires impeccable time management. For instance, many side hustle authors utilise practices like writing sprints, dedicated writing time (even if it's just 30 minutes a day), or productivity apps that help them stay on track with their writing goals. They might prioritise deep work over distractions, turning their spare time into a creative oasis.   And, it’s also about how hustle authors are rethinking success in the writing world… It’s no longer just about signing a book deal or getting an advance from one of the big-5 publishers. These authors are redefining success in ways that feel more personal, achievable, and aligned with their own creative journeys. For many side hustlers, success is about consistency  and building an audience . Instead of chasing trends or focusing on overnight fame, these writers focus on producing quality content over time, knowing that slow and steady wins the race. Building a loyal fan base, receiving positive reviews, and seeing their book make an impact in readers' lives is a win in itself. Furthermore, side hustle authors often have a unique advantage when it comes to marketing. With their established careers and professional networks, they can leverage social media, email lists, and collaborations with other professionals to market their books in creative ways. Their day jobs give them access to opportunities for cross-promotion that full-time authors might miss.   Let’s now explore how many side hustle authors still manage to create bestsellers. What's their secret? One key factor is their focus on writing what they love . The pressure to write a book that “sells” is less daunting when you're not relying on it for your primary income. This freedom allows authors to stay true to their unique voice and take creative risks. Additionally, side hustle authors often seek self-publishing options, which allows them to bypass traditional publishing gatekeepers and restrictions. They can publish on their own schedule – no strict deadlines from a traditional publisher. No manipulation of their work to suit a publisher’s opinion of what’s ‘marketable’ – they retain full creative freedom of their work. And, there’s no long waiting periods – ones that plague authors working with a traditional publisher. Many side hustle authors are also masters of niche genres, which means their books often resonate deeply with specific audiences. Writing for a targeted, passionate group of readers can be incredibly rewarding and profitable.   So, the question is, can anyone become a side hustle author? Yes, but it requires dedication. The rise of self-publishing and the flexibility of online platforms means that anyone with a story can become a published author. However, it takes discipline, time management, and a lot of hard work. Writing a book isn’t an easy task, and balancing that with work commitments and personal life makes it even more challenging. But for those who are willing to put in the effort, the rewards are clear. Side hustle authors are proving that writing doesn’t require a leap of faith into full-time writing, it just takes a little bit of time, a lot of passion, and a willingness to juggle multiple roles.   From an independent publisher’s perspective… The side hustle author movement is redefining what it means to be a successful writer. With a full-time career and a busy personal life, they’re showing the world that it's possible to chase your creative dreams without sacrificing everything (including your sanity). And in many cases, this flexibility is exactly what leads them to success—whether that means reaching best-seller lists, building an engaged audience, or simply finding joy in the writing process. I started out as a side hustle author and I’m so glad I did! My time was divided between family life and home duties so it took allocating at least 1 hour a day to my writing. It wasn’t always achievable but the conscious effort to give my hobby time, paid off. If you're someone with a day job and a dream of writing a book, remember that success is about writing with purpose, finding balance, and enjoying the ride! To further explore self-publishing, book a consultation with me! Check out the services I offer at www.crystalleonardi.com/publishing . Alternatively, it's all been written down for you in my book, '6 Steps to Self-publishing with Crystal Leonardi. You will find it in my online bookshop: www.crystalleonardi.com/bookshop

Input versus Outcome: Why People-Pleasing is Costing You More Than You Think As a business owner, creative, and ambitious leader, I’m wired to care. I care about results, reputation, and relationships. However, often that means I fall into the exhausting trap of doing everything for everyone. But here’s the reality: not all effort is equal. And not all outcomes are worth the input.   Many of us unconsciously default into people-pleasing mode. We say “yes” when we want to say “no.” We take on clients that drain us. We overdeliver to meet unspoken expectations. Why? Because we’ve been conditioned to believe that the value of our work is measured by how happy others are with us, rather than the actual impact or alignment of what we're doing. It feels safer to be pleasing than to risk letting someone down. But this mindset creates a dangerous imbalance between input  (your time, energy, and resources) and outcome (actual results, value, or return). Ask Yourself: Is the outcome of this task proportionate to what I’m putting in? Am I doing this because it aligns with my goals and lights me up? Or because I want someone’s approval/praise? Will this effort actually propel my business or will it ware me down? If the answer isn’t clear, you’re likely operating from obligation rather than intention.   Rebalancing: Equal Input and Outcome The solution isn’t to do less, it’s to do less of what doesn’t matter. Here’s how to start: 1. Create Your Internal Metrics Stop measuring success by other people’s reactions. Instead, define what success looks like for you . For example: Did this task bring you closer to a goal? Did it leave you feeling satisfied or depleted? Did it create long-term value? When you focus on internal outcomes, your work becomes more purposeful and less reactive. 2. Set Boundaries That Protect Your Energy Every “yes” is a “no” to something else. Be intentional. If the return on investment of your effort is low, whether financially, emotionally, or energetically, it’s not worth doing. Politely decline, redirect, or renegotiate expectations. 3. Use the Input/Outcome Equation Think of tasks like this: Input (Time + Energy + Money)  vs. Outcome (Impact + Value + Alignment) Before committing, pause and ask: Is this worth it? If it’s a lopsided equation, it’s a no, or at least a “not now.”   For Business Owners: Stay in Your Lane If you're running a business, you’ve probably felt the pressure to keep up - more offers, more content, more visibility, more “yes.” But growth doesn’t happen from scattered hustle. It comes from staying in your lane, refining focus, and consistently delivering value where it counts. Tips for staying grounded: Build around your strengths , not trends. Outsource or eliminate tasks that drain rather than grow your business. Trust that simplicity scales. Complication doesn’t equal success. Remember: You can’t be everything to everyone.  And you don’t need to be.   So, choose intention over obligation. When you start measuring your tasks by their true  outcomes and not by how happy they make others, you’ll find yourself working with more purpose, more ease, and more alignment. You’ll stop running in circles and start moving forward. You don’t need to do more  to be valuable. You just need to make sure your input is building the outcome  you actually want.   Special thanks to my mentor Chantal Munro ( www.chantalfairy.com ) for your guidance and Lauren Margaritis – The Perimenopause Coach ( Facebook ) for our conversation this week that reminded me to remain focused on what lights my fire, rather than what I think I should be doing. And I can't forget Nicola Baker ( moyamoyaaustralia.org.au ) who shares the struggle with me. Pictured here with me on our way home from Melbourne recently.

We all have a table. Not a physical one necessarily, but a metaphorical table — a sacred space where we gather the people who shape our lives, influence our energy, and contribute to our journey. The seats at this table are precious, limited, and powerful. So the question is: Who's sitting at your table? Recently, I had the privilege of attending the AusMumpreneur Conference and Awards in Melbourne. It was an inspiring few days surrounded by an incredible community of women - leaders, dreamers, doers — from every corner of Australia. Women from all walks of life, all industries, and all stories came together not in competition but in celebration of one another. The energy in the room was electric. It was supportive, genuine, uplifting - the kind that fills your cup and reminds you why community matters. I returned home feeling like I could do anything, and more importantly, that I had a tribe who believed that too. It's a rare and beautiful thing to be surrounded by people who cheer for you loudly, even when it’s not their turn to shine. That experience got me thinking: Who do we allow to sit at our table? Because the truth is, not everyone deserves a seat. Some people bring light, joy, and encouragement. They inspire us to be more, to stretch beyond our limits, and to chase our goals with courage. These are the ones who remind us of our worth, even on the hard days. These are the people who should have a permanent place at your table. But then there are others. The energy-drainers. The ones who doubt, diminish, or distract. The ones who only show up when it serves them, or who quietly erode your confidence with passive remarks and conditional support. Maybe they were once essential to your life and helped you grow in the past, but now, their seat is costing you too much. It's not about blame or bitterness. It's about alignment and growth. Sometimes, we outgrow people. Sometimes, we evolve, and the company we keep needs to evolve too. So today, I want to ask you: ✨ Who has a seat at your table? ✨ Who fills your cup, lifts you up, and celebrates your wins? ✨ And just as importantly — who are you keeping a spot for out of habit, guilt, or fear? Your table should be a space of strength, not stress. A space of inspiration, not insecurity. And you get to choose - with love, with intention - who gets to stay, and who it’s time to kindly show the door. As I reflect on Melbourne and the powerhouse women I met, I’m reminded that our lives are shaped by the people we invite in. Choose wisely. Surround yourself with those who light you up, not dim your shine. Because life is too short to be explaining your worth to the wrong people. Here’s to full cups, loud cheerleaders, and tables filled with love, laughter, and unwavering support. So tell me — who’s sitting at your table? And who needs  to give up their seat? Photo credit: Liz Morris Photography #bowerbird_publishing #WhosSittingAtYourTable #ProtectYourPeace #EnergyMatters #ChooseYourCircle #SurroundYourselfWithGreatness #GrowthMindset #PositiveVibesOnly #LevelUpYourLife #KnowYourWorth #UpliftAndEmpower

Wherever you are in the publishing process, there are smart steps you can take today that will make things smoother tomorrow and give your book the best possible chance at success. Start weaving these practices into your regular routine now, and your future self will thank you!   Before you publish (while you’re still writing): Attend book events. Pay attention to what you like and don’t like, so when it’s your turn, you’ll already have a vision for your book event. Create an organised digital filing system along with file naming rules. Down the line, you may be looking for something, and you’ll be grateful you know where to find it. Backup everything - locally and on an external hard drive. End each week of work with a backup. When doing research, take photos and videos of setting locations and items of inspiration for future social media posts and blogs. Again, ensure you have a filing system with file naming rules on your computer. From the moment you start a manuscript, keep a list of your marketing ideas - affiliate groups, article and blog post topics, media outlets that would be a good fit, bookstores to contact, etc. Keep a file of everything you delete from your manuscript in case you decide to add something back in later. Or, readers love deleted scenes! Maybe you could use some of the deleted content on social media or in a blog after publication. Ignore the media trends in the industry - write the book you want to write. Go into a bubble and write from your heart, without wondering how good it is or who’s going to read it. Worry about all that once the first draft is finished. Your unique voice is what readers will connect with most. If you write nonfiction, you already keep a bibliography of your sources, but fiction writers should do this, too. You may need to refer back to something during revisions. Read as much as possible in your genre. Keep a list of comparable titles and authors to approach about providing an endorsement or review of your book. Note what you liked about their book so you can personalise your email to them, as well as why a review from this author would help your book. Get to know your local book retailers. Attend their events and buy from their stores. Collect bonus content to add to book or website once you are published, including a glossary, book club discussion questions, author Q&A, character family tree, recipes of dishes mentioned in the story, playlists, a deep dive into a unique aspect of your story’s setting or culture, maps, and so much more. Don’t rush. Do multiple rounds of edits. Have friends, family or beta readers give you feedback. Edit again. And then again. Don’t submit until the manuscript is the absolute best you can make it. Connect with industry agents, editors, publishers and authors on social media. This will keep you in the loop with trends and build your support network. Take a class on anything you need to become a better writer, entrepreneur, social media content creator, salesperson, speaker… any of the many hats an author must wear.   When you are in the publishing process: Ensure you have the following updated and easily accessible at all times: back cover blurb, cover images, buy links for your book in each format and on all platforms (shortened), your ISBN number(s), all review quotes you receive, author bio, author photo, links to your social media, link to your website, etc. Read your finished book, or have a trusted friend read it, and flag quotes that would be good to highlight in social media posts and on your website. Contact the people on your Promotions list. Tell them about your book, its publication date, back cover blurb, cover image, your bio, and why you think they and/or their followers would be interested in your book. Share your availability for interviews or events and how to contact you. Offer to send them an Advance Reader Copy. If you have a publisher, you will find all of this information on a Press Release document. Create a calendar for the months leading up to publication for social media posts (including what, exactly, you will post). Create and post to your website all the bonus content that you collected during the writing stage to add value to your readers’ experience. As reviews come in, add them to your website.   Once published: Let go of all expectations you have for your book. It is now out of your control. Continue to promote it but move forward with your next project. If talking about your book makes you nervous, remember that you are at the event  in service  to the audience. Be: entertaining (make them laugh), educational (teach them something they didn’t already know), or inspiring (share something that makes them leave with ideas and dreams swirling around in their minds). Accomplish at least one on that list and you’ll be great! Revisit all action items from ‘Before you publish’ above. Update your website with every link you receive: coverage/reviews of the book, interviews, articles. After every event, send a personalised thank-you note to the organiser. A thank you/appreciation post is also recommended for social media.   No matter how many of these strategies you implement—some or all—each one brings you closer to a more organised and confident publishing journey. Your future self as a successful author will be glad you started now. For more tips like this, check out 6 Steps to Self-publishing on my website www.crystalleonardi.com/bookshop With thanks to Kelli Estes for the inspiration behind this article. Favors to Do for Your Future Author Self - Writer's Digest

Speaking at a luncheon hosted by Cairns Business Women's Club about how resilience has shaped my business journey. Writing a book is a huge achievement, but what comes next is just as important. Whether you're an author, entrepreneur, or both, understanding how to leverage your book can turn it from a hobby or one-off passion project into a powerful business resource. Here are some key tips on how to maximise the impact of your book: 1.    Create Once, Sell Forever One of the greatest advantages of writing a book is its longevity. Unlike services or products that expire, a well-written book can generate value for years, particularly in non-fiction or business genres. This is the essence of leverage - you put in the work once, and it can continue to deliver income, impact, and opportunities long after publication. 2.    Play to Your Strengths Focus on what you do best. Are you a natural storyteller? A confident public speaker? Do you have an engaged social media following? Lean into those strengths. For everything else - editing, design, marketing, and distribution - either take the time to upskill or outsource to professionals. Don’t let inexperience prevent your book from reaching its full potential. Professionalism matters, especially if your book is intended to promote a brand, career, business or set foundations for the sale of future publications. All too often, self-published authors let ego get in the way of producing the best possible book. They resist seeking help or investing in quality, and the result is a book that looks unmistakably self-published—unpolished layout, off-brand covers, and content that doesn’t meet industry standards. If you want your book to be taken seriously, treat it like a serious product. 3.    Promotion on Any Budget You don’t need a huge budget to promote your book. Leverage platforms like: Podcasts (either start your own or be a guest) Social media (organic posts, reels, and stories) Amazon advertising or other targeted ads (scale up or down as needed) The key is consistency. Keep showing up and telling people about your book. 4.    Turning Your Book into a Business Books that solve problems or educate readers are especially powerful. These books position you as a thought leader, and can naturally lead to: Coaching or mentoring Online courses or memberships Public speaking gigs Sales of future books or related products Delivering a workshop on Self-publishing at the Cairns City Library. When readers connect with your message, they’ll often want more from you. That’s where the real business opportunity lies.   Book Funnels: Your Secret Weapon I like to explain this using two types of book funnels: 1. The Book Business Funnel This funnel starts with visibility through media, marketing, or content. A percentage of those who see your book will buy it. From those buyers, you can capture email addresses (using lead magnets or special offers). Once they're on your list, you can nurture them through email campaigns that promote your services, products, or next books. It’s all about building long-term relationships and recurring income. 2. The Author-Only Funnel This is for authors focused solely on book sales. You can run paid ads (like Facebook or Amazon campaigns) to sell your book, and collect buyer emails through an opt-in offer. You then use that email list to promote future releases, pre-orders, or special editions, helping build a loyal reader base over time.   In Summary, leveraging your book means thinking beyond the bookshelf. Whether you’re selling one title or building a whole business around it, your book is a tool - a bridge between your message and your audience. When you learn to use it strategically, the possibilities are limitless. For some inspiring stories about authors who’ve successfully leveraged their books, check out these authors: Debra Gavranich (The Girl Who Left) was published traditionally in Australia. One book, a powerful message, and successfully retaining interest, following and sales. Facebook Tony Park (Far Horizon + 22 others) was published traditionally in Australia and then transitioned into self-publishing. Many books, successfully leveraged into other business ventures and writing services. All Novels written by Tony Park International Author

With a budding author at the 2024 Cairns Tropical Writer's Festival.   I recently tuned into a fantastic episode of the Inspirational Indie Author Interview  featuring Tony Park - an Australian thriller writer whose career is as captivating as the stories he pens. Hosted by long-time journalist and editor Howard Lovy, the conversation shed light on what it truly means to take charge of your author journey - and why treating your writing like a business is key. Tony’s journey started traditionally. His first book was published in 2004 through a mainstream Australian publisher. While the experience was positive, he described it as somewhat emotionless - Transactional rather than transformational. And like many authors navigating traditional publishing, the royalties left much to be desired. But Tony’s real turning point came when he decided to buy back the rights to his titles in South Africa, where he had built his strongest readership. From there, he took the reins and dove headfirst into the world of self-publishing. And that’s where the magic happened. Tony spoke candidly about the difference in mindset that separates hobby writers from those who aim to build a sustainable career. “Follow your authorship dream,” he says, “but if you want to make a living out of writing, you need to treat it like a business.” That hit home for me. I remember when I realised that writing just one book wouldn’t cut it. I needed to think bigger, and that’s when the idea of starting my own publishing company was born. For Tony, that same business-minded approach led him to ghostwriting as a way to fund his writing career. For others, it might be coaching, editing, or building an author brand. The point is: If you're serious about writing, you must uncover your inner entrepreneur. Another powerful takeaway… The contrast between traditional publishing and the self-published, or indie author community. I liken it to shopping at a supermarket like Coles or Woolworths versus a local grocer. Sure, indie publishing might cost a bit more up front (no advances or funded book tours) - but you get better quality, personal connection, and lasting value. You’re part of a community, not just a catalogue. What I appreciated most about Tony’s story was his honesty and flexibility. He’s willing to try, reflect, adapt, and try again. And that’s exactly what this industry demands. Publishing is constantly evolving, and authors need to stay nimble. The key is knowing your goal: Is writing a passion project, or do you want to turn it into a professional pursuit? Tony’s story is a timely reminder that success doesn’t come from doing things the ‘right’ way - but from doing them your way, with intention, resilience, and community at the heart. Both Tony and I are members of The Alliance of Independent Authors (ALLi). ALLi is a global membership association empowering writers to create great books, reach more readers, and build successful publishing businesses. To find out more or become a member, go here:   Home - The Alliance Independent Authors Author, Tony Park To listen to the recording of Tony’s interview with Howard, go here:   Inspirational Indie Author Interview: Tony Park For more information about Tony Park and his books, go here:   Tony Park author of Fiction and Non-Fiction books of Africa Just a sample of Tony Park's incredible catalogue of published titles.

As a publisher, I’ve congratulated countless authors, eyes sparkling with the satisfaction of a completed manuscript, only to watch their faces fall when I mention the next step: “Now we need to write your synopsis.” You can almost hear their panic. The synopsis, often less than 500 words, somehow becomes the most daunting part of the process for many writers. One author at a recent book launch put it best: “I wrote 50,000 words and then I had to summarise it, make a reader want to buy it and cover every topic in it. How is this the hardest part of writing a book!?”   Different to a blurb and taglines (I’ll briefly discuss these later), a synopsis isn’t just a summary—it’s a book’s first impression. Here's why I think authors struggle to write their synopses... Authors live inside their stories. They’ve spent months (or years) building complex characters, crafting layered plots, and perfecting the rhythm of their writing. Now they’re being asked to flatten all that brilliance into a single, short, summary? But from a publishing perspective, the synopsis is crucial. It’s what editors pass around when considering its merit, it helps a publisher market and position the book in the industry, and it’s what booksellers and libraries use to decide if it fits on their shelves.   Here are my tips for making writing a synopsis easier: 1.    A synopsis has a purpose, so, it should: Outline the main plot from beginning to end (yes, spoilers included). Introduce the protagonist and their goals. Highlight major turning points. Show the resolution.   2.    To help build your synopsis, here are some questions you should ask yourself: Who is the main character? What do they want? What stands in their way? What major events change their path? How is the conflict resolved?   3. Keep it simple: Beginning: Introduce the main character and setup. Middle: Present the core conflict and major obstacles. End: Describe how the story is resolved.   The synopsis doesn’t have to be a torment, afterall, once completed, it becomes a useful tool—both for authors and the publisher.   Blurb, Synopsis, Tagline: What’s the Difference? Blurb: The blurb is the short, enticing summary you find on the back cover. Its job is to hook  readers without giving away too much. It teases, hints, and builds intrigue. Think of it as your book’s elevator pitch for readers. Example: Anna thought she knew everything about her sleepy seaside town—until a stranger’s arrival unearths secrets that could shatter everything she believes.   Synopsis: The synopsis gives a clear, spoiler-filled summary of the book’s entire plot, including the ending. It's what publishers, editors, and advertising agents use to understand the full scope of the story.   Tagline: The tagline is a short, catchy phrase—often just one line—used in marketing. It's designed to be memorable and emotionally engaging. Think of it as a headline or hook for a poster or social media ad. Example: Some secrets are meant to stay buried.   Writing a synopsis may feel like wrestling your story into a straitjacket, but it’s an essential step in presenting your book to the world. With a clear purpose, a simple structure, and the right mindset, the process becomes far less intimidating—and far more rewarding. And remember: while the blurb draws in readers and the tagline grabs attention, it’s the synopsis that lays the foundation for your book’s journey from manuscript to market. Embrace it as part of your craft—and part of your success. For more publishing tips & tricks with industry expertise, check out my '6 Steps to Self-publishing' resource here: 6 Steps to Self-publishing with Crystal Leonardi | Bowerbird Publishing

In today's digital landscape, video content has become an indispensable tool for authors aiming to enhance their visibility and connect with a broader audience. As a publisher and mentor to emerging and self-published authors, I cannot stress the importance of integrating video into your marketing strategy. Drawing inspiration from Paula Rizzo's insights in her article "Media-Savvy Author: How to Use Video to Sell More Books," here are my recommendations to help you effectively utilise video content to boost your book sales: 1. Develop a Clear Video Strategy Begin by identifying your target audience and determining the key messages you want to convey. Whether it's sharing the inspiration behind your book, offering a glimpse into your writing process, or discussing themes and characters, having a clear plan will ensure your videos resonate with viewers. 2. Create Engaging and Authentic Content Authenticity fosters a genuine connection with your audience. Consider producing a variety of content, such as: Behind-the-scenes Footage : Showcase your writing environment or the research process. Live Q&A Sessions : Engage with readers in real-time, answering their questions and discussing your work. Book Trailers : Craft short, captivating previews that entice potential readers. 3. Leverage Social Media Platforms Utilise platforms like Instagram, Facebook, TikTok, and YouTube to share your videos. Each platform has its unique audience; for instance, TikTok's #BookTok community has been instrumental in boosting book sales and introducing titles to younger readers. Engaging with these communities can amplify your reach. Check out my YouTube channel here: Bowerbird Publishing - YouTube 4. Collaborate with Fellow Authors & Influencers Partnering with influencers or other authors can expand your audience base. Collaborations can be joint live sessions, interviews, or guest appearances on each other's channels. Such partnerships can introduce your work to new readers and build credibility. 5. Invest in Quality Production While authenticity is key, ensuring good audio and visual quality reflects professionalism. This doesn't mean a significant financial investment; even with limited resources, focusing on clear audio, adequate lighting, and a steady camera can improve the viewer's experience. Don't be afraid to try cheap options from Kmart or Big W before investing in quality equipment. I started with spending around $50 on lighting, a tripod, and a microphone from Kmart, then purchased better quality items from reputable brands for the items I used the most, which added quality to my productions. 6. Encourage Audience Interaction Prompt your viewers to engage by asking questions, encouraging comments, and fostering discussions about your book's themes. This interaction not only builds a community but also increases the visibility of your content through shares and recommendations. Incorporating video into your marketing efforts can significantly impact your book's success. By thoughtfully planning your content, engaging authentically with your audience, and leveraging the power of social media, you can create a dynamic platform that resonates with readers and drives sales. 7. Keep It Short Attention spans are shrinking, and viewers are constantly bombarded with content. You risk losing your audience if your video doesn’t grab attention within the first few seconds. Keep your footage short, sharp, and to the point—get straight into the message without unnecessary buildup. Many authors create valuable content, but if it starts too slowly or feels generic, viewers will scroll right past it. To avoid this, open with a hook that immediately draws interest, deliver your key message efficiently, and end with a thought-provoking statement that lingers in the viewer’s mind. Think of your video as the blurb of your book—it should be compelling and concise and leave the audience wanting more. For further insights, refer to Paula Rizzo's article, "Media-Savvy Author: How to Use Video to Sell More Books."

When it comes to writing, there are no hard and fast rules—every ‘rule’ proposed by writers has been broken at some point. However, there are timeless principles that can serve as valuable guides to crafting compelling stories. For me, the most important principle in writing is this... ...captivate immediately ! If you aim to hook a publisher (or any reader) in the first 30 pages, you must grab their attention and keep it. The key lies in following three essential steps that ensure your opening pages are irresistible. Recently, I completed a course hosted by Barbara Kyle on this topic. I wanted to share my top 3 takeaways. Credit to Barbara for sharing her knowledge and expertise. You can check out her website here: https://www.barbarakyle.com   Step 1: Create a Clear, Inciting Incident The first step to captivating your audience is introducing a clear, inciting incident. This event tips the main character’s life off balance and sets the story in motion. It doesn’t have to happen in the very first sentence, but it should occur as close to the start as possible. The goal is to start with something that matters deeply to the protagonist, giving readers an immediate emotional hook. Do:  Start with an event that directly impacts the main character’s life and forces them into action. This is the ‘point of no return’ that makes your readers invested in what happens next. Don’t:  Start with a lengthy backstory. Readers don’t need to know everything about your character’s past before they care about their present. Instead, weave the backstory in gradually, revealing only what’s necessary as the plot unfolds.   Example: ‘ The Wizard of Oz’ by L Frank Baum In ‘ The Wizard of Oz’ , the inciting incident is the tornado that whisks Dorothy away to the magical land of Oz. But the story doesn’t open with the tornado. Instead, it begins by describing her life on a bleak, flat prairie with her Aunt Em, Uncle Henry and her beloved dog, Toto. The emotional connection created by Dorothy’s relatability makes the stakes of the tornado—and her subsequent journey—more meaningful to the audience. Example: ‘ Gone Girl’  by Gillian Flynn Another excellent example is Gillian Flynn’s ‘ Gone Girl’ . The story begins with Nick, the husband, waking up to find that his wife, Amy, is missing. This is an inciting incident, and it happens almost immediately. What makes it so powerful is the way Flynn crafts tension and mystery from the very beginning. We are thrown into Nick’s perspective, and the first-person narration reveals his thoughts as he grapples with his thoughts and confusion. The opening chapter doesn’t just tell us what’s happening; it layers the scene with suspicion, unease, and a tinge of foreboding. How? Because Nick’s thoughts about Amy are unsettling. He describes her head—the shape of her skull, her brilliance, and her manipulative tendencies. This creates a sense that something isn’t quite right. The reader is hooked, not just by the mystery of Amy’s disappearance but by the complexity of the relationship and the undercurrent of tension between the characters. Furthermore, the author doesn’t rush the scene. Instead, she builds intrigue by weaving in small details that hint at larger truths. This careful pacing draws readers in, making them eager to turn the page and uncover what’s really going on.   By introducing a clear, emotionally charged inciting incident early in your story, you’ll hook your audience and keep them invested. The key is to start with something that disrupts the status quo and makes readers want to know more. Stay tuned for the next two steps in crafting irresistible opening pages; Part 2 will be released next week!

Thanks for returning to my blog for Part 3! To re-cap: When it comes to writing, there are no hard and fast rules—every ‘rule’ proposed by writers has been broken at some point. However, there are timeless principles that can serve as valuable guides to crafting compelling stories. For me, the most essential principle in writing is this: captivate immediately . If you aim to hook a publisher (or any reader) in the first 30 pages, you must grab their attention and keep it. The key lies in following three essential steps that ensure your opening pages are irresistible. Recently, I completed a course hosted by Barbara Kyle on this very topic. I wanted to share my top 3 takeaways. Credit to Barbara for sharing her knowledge and expertise. You can check out her website here: https://www.barbarakyle.com   Effective Use of Dialogue Dialogue creates magic in a book and breathes life into the story. Dramatic Functions of Dialogue: Moves the story forward: Dialogue can explain, accuse, or distract, but it should always include some level of tension. Tension keeps readers engaged and eager to know what happens next. Develops relationships: Well-written dialogue reveals the unique personalities of characters. Eliminate generic or robotic tones—each character should have a distinctive voice. Use idioms and quirks to add depth. Here’s an example of generic/robotic tone: Lisa: "Hello, James. How are you doing today?" James: "I am fine, Lisa. Thank you for asking. How are you?" Lisa: "I am also fine. It is nice to see you." James: "It is nice to see you, too. I hope you have a good day." Now, here’s an example of tone with personality: Lisa: "James! Long time no see—what’s new in your world?" James: "Lisa! Same old, same old. But hey, I finally fixed that coffee machine you made fun of." Lisa: [laughing]  "You mean the antique museum piece you call a coffee machine? I’ll believe it when I see it brewing something drinkable." James: "Ouch. I’d invite you over to prove you wrong, but I don’t think my ego could handle your commentary." Enhances rhythm and atmosphere: Body language is a living part of dialogue. For instance, instead of saying, "She was nervous," write, "The woman fidgeted with her wedding ring." Similarly, "The girl covered her mouth to hide a smile" conveys more emotion and adds rhythm to the scene. These subtle details can replace or enhance dialogue, making conversations more dynamic and believable. By implementing these three steps: establishing a clear inciting incident, creating a character readers care about, and mastering effective dialogue, you can craft an opening that hooks readers and publishers alike. Remember, captivating storytelling is all about connection and engagement! If you loved this series of blogs, let me know! You can comment directly here or send me an email to leonardi.crystal@gmail.com . I have mentoring programs and consultation services and offer manuscript appraisals, too, so if you think I can help improve your writing, get in touch!

Thanks for returning to my blog for Part 2! To re-cap: When it comes to writing, there are no hard and fast rules—every ‘rule’ proposed by writers has been broken at some point. However, there are timeless principles that can serve as valuable guides to crafting compelling stories. For me, the most essential principle in writing is this: captivate immediately . If you aim to hook a publisher (or any reader) in the first 30 pages, you must grab their attention and keep it. The key lies in following three essential steps that ensure your opening pages are irresistible. Recently, I completed a course hosted by Barbara Kyle on this very topic. I wanted to share my top 3 takeaways. Credit to Barbara for sharing her knowledge and expertise. You can check out her website here: https://www.barbarakyle.com Make the Reader Care The second step is crafting a protagonist who evokes an emotional response in the reader. The goal is to create empathy, which doesn’t necessarily mean sympathy. Empathy allows readers to feel and remember, helping them connect with the character more deeply. Empathy, Not Sympathy:  When readers empathise with a character, they see the world through the character’s eyes and understand their struggles—even if they don’t necessarily approve of their actions. This identification will help the reader engage and remember the story beyond the pages.   Example: Don Corleone in ‘ The Godfather’  by Mario Puzo Don Corleone is not a ‘nice’ character. He’s a mafia boss who bribes, murders, and cheats. Yet readers empathise with him because he’s also a devoted and loving father, and a family man whose values are admirable. Additionally, he only resorts to violence when forced or provoked, a motive readers can understand. Finally, while the story includes the dirty work of the mafia, Don often delegates these actions to others, distancing him from the violence in the reader’s mind. These traits make him a compelling character we can empathise with, even if we don’t condone his actions. Example: Scarlett O’Hara in ‘ Gone with the Wind’ by Margaret Mitchell Scarlett O’Hara is another character who evokes empathy without necessarily earning sympathy. She is vain, selfish, and scheming. However, her passion, forcefulness, and determination make her likable. Her parents and the other characters’ love for her reflect these qualities, and readers admire her willpower. Scarlett’s flaws make her relatable, while her strengths make her admirable—a perfect balance for a character readers can empathise with.   How to Create Instant Empathy If you want to quickly establish an emotional connection between your protagonist and your audience, consider adding these qualities: Good at their job: Show the character excelling at something, making them admirable or aspirational. Sense of humour:  A witty or self-deprecating character often feels more relatable and human. Victim of undeserved misfortune: Characters who face challenges like being orphaned, ostracised, or underestimated often earn immediate empathy. Everyday flaws:  Humanising traits like clumsiness, self-doubt, or imperfection make characters more relatable. Help someone else: Demonstrating kindness or selflessness instantly makes a character more likable. By focusing on empathy over sympathy and weaving in these relatable traits, you can create a protagonist who truly resonates with readers. Stay tuned for the next two steps in crafting irresistible opening pages; Part 3 will be released next week!

Starting a writing journey can feel incredibly exciting. You’re brimming with ideas and enthusiasm, ready to dive into your creative process. But soon, reality sets in. Life demands your attention, and suddenly, the time and energy you had planned to dedicate to writing seem to slip away. While writing can be a magical and fulfilling experience, it also requires a practical approach. Many aspiring writers believe they can squeeze writing into their busy lives, hoping to find the time to write while managing work, family, and other obligations. While having a vision for your work is essential, writing—like any other meaningful pursuit—requires investing time, money, and energy. As both a writer and a publisher, I’ve seen many new writers start enthusiastically, only to realise that a writing career, or hobby for that matter, can be very demanding. The key is to assess how you're currently spending your time, money, and energy so that you can direct those resources where they’ll truly support your writing goals. Here are three practical steps to help you focus your resources and make your writing dreams a reality: 1. Identify where you're losing T I M E We all know how easy it is to get lost in social media, TV, or the internet. While these activities can be enjoyable, they can also drain precious hours that could be spent writing. The goal isn’t to eliminate fun but to be more intentional with how you use your time. Take a step back, evaluate your hours, and ask yourself whether those activities are helping you move closer to your writing goals or becoming a hindrance. 2. Identify where you're losing M O N E Y Take a close look at your spending habits over the last month. Are you satisfied with how your money is being spent, or are there areas where you could make adjustments? Small changes, like cutting back on impulse purchases or subscriptions you’re not using, could free up funds that can be reinvested into your writing—think writing courses, books, or professional services that will support your writing goals. 3. Identify where you're losing E N E R G Y Are there activities or people that drain your energy without offering much in return? Consider which interactions or obligations leave you feeling exhausted or uninspired. For example, regular exercise can be a game-changer in boosting energy, helping you sleep better and fuelling your creativity. I have to be honest, I don’t make much time for actual exercise these days, but I do little things like walking to the local shops, rather than driving, parking a reasonable distance from a store entrance, rather than right out front. I also love to potter in the garden as often as possible – gardening is such an easy way to stay fit and healthy! A small investment in your physical health can have a big payoff in renewed energy for your writing. By consciously redirecting your resources—time, money, and energy—toward your writing, you can create a more focused and effective writing lifestyle. If you're seeking guidance in reaching your writing goals, I invite you to consider joining my mentorship program or using my manuscript appraisal service. With personalised support and expert feedback, you'll be better equipped to navigate the challenges of the writing process and turn your creative vision into a reality. Enquire via the publishing tab on www.crystalleonardi.com or email me directly at Leonardi.crystal@gmail.com

From vision to reality - how I came to meet Sarah Ferguson. When opportunity meets vision, magic unfolds. Just a month ago, I created an ambitious vision board in my office, capturing my wildest dreams—personal and professional. It wasn’t about mundane goals like buying a new car or planning a holiday; it was about dreams as grand as meeting Sarah Ferguson, attending the Women Changing the World Summit in London and Paris, and witnessing the Northern Lights from Antarctica. Photo caption: Sarah is holding her copy of Boy of Steel, which I gifted her along with the 'Explaining to Kids' series of children's books. Admittedly, these dreams seemed distant. Yet, I displayed them as a daily reminder to stay motivated and manifest whatever my heart desired. And manifest they did. Although a trip to London felt daunting, especially with my roles as a wife and mother of four, I held onto hope. Then, two weeks ago, a Sunday afternoon scroll through social media changed everything—Fergie was coming to Perth! I assumed tickets would be sold out, but I contacted my friend and fellow publisher Karen Weaver, who lives in Perth, to ask if she knew much about Sarah's Australian plans. To my surprise, Karen responded, saying she was the event organiser for the event in Perth on 1st November! Without hesitation and after a flurry of messages and rapid flight and accommodation arrangements, I secured the opportunity to meet Sarah Ferguson, Duchess of York on home soil. Reality set in with the classic, " What will I wear? " Fast forward 10 days, and I found myself at Joondalup Resort in Perth, surrounded by 700 elegantly dressed women, waiting for Sarah Ferguson to be interviewed by acclaimed author Tess Woods. I managed a seat in the second row, just behind Karen. Sarah's hour-long talk was captivating and filled with humour, honesty, and warmth. When it was time to meet her, I felt profoundly grateful to Karen for this once-in-a-lifetime chance. It is extraordinary to think that Sarah now holds my books, possibly sharing them with children and families in need. This moment was particularly poignant as Sarah had already encountered Bowerbird Publishing this year through various opportunities—a testament to the incredible and serendipitous connections that have shaped my journey. Meeting Sarah Ferguson was more than a personal milestone; it affirmed that... the sky truly is the limit . Success isn’t defined by how we measure up against others but by pursuing our passions and contributing to the world. Even Fergie, a successful author and duchess, exemplifies this by continually pushing her boundaries. She openly shared her ambition of adapting her novel The Intriguing Woman  into a mini-series and winning an Emmy, then an Oscar. I was surprised—she is already a New York Times #1 best-selling author, a duchess, and a champion of literature. Yet, she still dreams big. This inspired me to embrace my own aspirations unapologetically. Success is subjective. To outsiders, my meeting with Fergie might signify ‘success,' but true success, for me, is loving what I do each day and helping writers share their stories. It’s about the journey, not an endless chase for recognition. Sarah shared lessons on living fully and nurturing self-love. Her wit, warmth, and candid nature charmed the audience, as did her dedication to helping children navigate life's challenges through fiction writing. Her work has my deepest respect and admiration. Sarah’s bond with Australia is strong. Her sister has lived in Perth for 50 years, and she mentioned connections to the parents of her grandchildren’s nanny and her publisher, Karen. She’s collaborated with Australian authors and illustrators, cementing her literary ties here. Her memories of Princess Diana and Queen Elizabeth were touching. Sarah spoke fondly of their unwavering support, recounting light-hearted anecdotes, like how the Queen would offer treats to her corgis during meals—gestures Sarah has continued, bringing daily comfort and a sense of connection to the Queen. Reflecting on her life, Sarah described her wedding to Prince Andrew as her happiest day and proudly claimed she had married the best-looking royal. Before her marriage, she worked for a London publishing house, showcasing her literary talents long before her 80 published books. This full-circle moment resonated deeply with my career path and reminded me to always acknowledge how far we have come. Photo caption: Enjoying the electric atmosphere with #joanne_colely_art and #thefarahmak At 65, Sarah exudes pride and resilience. A breast cancer survivor with a double mastectomy, she humorously refers to her reconstructed breasts as 'Derrick' and 'Eric.' She spoke proudly of her daughters’ health journeys—Beatrice's battle with severe dyslexia and Eugenie’s with scoliosis—and their choice to display their scars as symbols of strength. One insight that stayed with me was her advice to treat ourselves as we would our six-year-old selves, offering the kindness and reassurance often needed in moments of doubt. Meeting Sarah Ferguson reinforced my role as a storytelling advocate. She belongs to a community of like-minded individuals, including Karen Weaver, Justine Martin, Peace Mitchell, and Katy Garner, who all champion creativity and community. Together, we inspire and support each other, standing out by embracing our unique paths. I'd like to take this opportunity to thanks Karen Weaver for her unwavering love and support. She is my idol. You can find out more here: Karen P Weaver Here are some more photos from the event and my time in the stunning Perth...

Being a writer is more than just putting words on a page. Success often comes from cultivating daily habits that foster creativity, productivity, and resilience. Here are five habits that can help any writer enhance their craft. 1. Write Consistently Consistency is critical to building a sustainable writing practice. Aim to write daily, even if only for a 30-minutes. This regular commitment helps develop momentum and strengthens your writing ‘muscles’ over time. A few sentences on busy days can keep the habit alive and reduce the intimidation of facing a blank page. Smart Strategy : Keep multiple writing projects in progress to avoid writer's block. If you feel stuck on one project, switch to another. 2. Establish a Routine Finding a rhythm in your day is invaluable for productivity. Experiment with different routines, like writing in the morning or late at night, to see what works best for you. A stable routine helps create mental readiness, making it easier to dive into writing when it’s time. Incorporate breaks for meals, a stretch, and fresh air to sustain energy and prevent burnout. Smart Strategy:  Once you find a productive routine, stick to it. Consistency trains your brain to be ready for creative work. 3. Read Widely Reading across genres and styles expands your perspective, introduces new ideas, and sharpens your writing skills. Diversify your reading list to include books, essays, and articles outside your usual preferences. Great writers often get inspiration from various sources, and broad reading can provide unexpected insights into different writing techniques and themes. Smart Strategy:  Join an in-person or online book club to get recommendations and discuss new perspectives that challenge your usual approach. 4. Capture Ideas as They Come Ideas often come sporadically, so keeping a record of them is essential. Whether it’s a notebook, phone app, or voice recording, have a method to capture ideas as they come. The world around you is rich with inspiration, so document snippets of dialogue, images, and observations that might later spark a story or enrich a character. Smart Strategy:  Keep a notebook beside your bed for nighttime inspiration and to record dreams—they can often be a source of unique material. 5. Set Clear Goals Determine what you want to achieve with your writing in the short and long term. Whether it’s finishing a novel, publishing a blog post, or simply writing a few words each week, setting achievable goals can motivate and track your progress. Prioritise quality over quantity—writing well-crafted words will often take you further than sheer word count. Smart Strategy:  Reward yourself for meeting milestones. Celebrate small wins to keep your motivation high and maintain a positive outlook on your writing journey. If you loved this article, check out my book '6 Steps to Self-publishing' for more fantastic tips and mentoring sessions. Perfect for the writer or aspiring published author. You will find a copy here : www.crystalleonardi.com/bookshop

Origins – where did you begin? Three years ago, in the quiet moments of a bustling household, where the hums of the washing machine and dishwasher punctuated the mundane rhythm of motherhood, I found myself at a crossroads that would forever alter my existence. I was in my 10th year as a stay-at-home mum, nurturing my four children through their developmental years, while also nurturing a dream that seemed almost impossible to achieve. My journey from those early days to becoming the owner of a thriving, award-winning business is a testament to the idea that... it doesn’t matter where you start— what truly matters is your willingness to pursue your dreams and redefine success on your terms. The photograph accompanying this blog — a snapshot of me hunched over a small tablet in our kitchen, surrounded by the remnants of daily life (I love how I had positioned the coffee machine right next to me haha!) — captures the essence of those formative days. It was a time when the ambition of running my own business seemed unattainably distant, and my workspace was defined by the constraints of family life and a modest kitchen bench. I had a vision, but it was wrapped in the humble reality of a makeshift office and a place of dreaming. Back then, my goal was straightforward - I wanted to create a business that supported authors and funded my writing career. This was not just a professional aspiration but a deeply personal goal. I had always believed in the power of words and the impact they could have on the world. However, transforming this belief into a tangible reality was a challenge I approached with equal amounts of determination and inexperience. The early days were marked by learning curves that were steep, unrelenting and sometimes expensive. Juggling the responsibilities of motherhood with the demands of building a business from scratch required a level of perseverance I had not previously known. Each day was a balancing act, where school hours became my window for entrepreneurial pursuits and late nights turned into sessions of research and strategy. My tablet was my constant companion, a portal to a world of opportunities. I devoured online courses, scoured forums for advice, and connected with mentors who had walked the walk before me. The process was not glamorous ; it involved long hours of trial and error, grappling with concepts I had never encountered before and celebrating small victories that felt monumental in the grand scheme of things. Despite the hurdles, there was an undeniable thrill in the process of creation. Every new piece of knowledge, every successful connection made, and every small business milestone achieved felt like a step closer to realizing my dream. I was driven by a profound belief that if I could just get through the challenges, there would be success and reward waiting for me in years to come. Three years later, the transformation from that kitchen-bench startup to a flourishing business has been nothing short of extraordinary. The business I envisioned, one that started as a small endeavour to support authors and fund my writing, has evolved into an award-winning business. It’s a testament to the power of determination and timing. Looking back, it’s clear that success is not a linear journey. It’s easy to become charmed by the glamorous aspects of entrepreneurship, the shiny awards, and the public recognition. Yet, the true essence of my success lies in my commitment and willingness to push through the early stages of struggle and uncertainty. Success, as I’ve learned, is not defined by a single measure but by the ability to overcome obstacles and continually pursue your dreams, regardless of the scale. The evolution of my business has been accompanied by a series of milestones that reflect the growth and development not only of the company but also of myself. Each achievement, from the first book published to my latest accolade, is a reminder of the journey’s significance. These accomplishments are not just personal triumphs; they symbolize the realization of a dream that was once a distant hope, nurtured in the quieter moments of a bustling, chaotic, noisy household. Each setback and each win have contributed to the shape of Bowerbird Publishing and my role as its leader. In sharing my story, I hope to inspire others who may find themselves at the beginning of their journeys, whether they are stay-at-home parents, aspiring entrepreneurs, or anyone with a dream that feels totally out of reach. No matter where you start or how daunting the journey may seem, remember that your dreams are worth pursuing. Embrace the challenges, celebrate the victories, and keep moving forward with the knowledge that success is not a destination but a continuous journey of growth. Your origins may be humble, but your potential for greatness is limitless. For more information about how I can help you see past the daunting origins of your business, contact me at leonardi.crystal@gmail.com . My services include mentoring and coaching and it is always my honour to help others achieve their goals.

Winning silver in the Professional Service Business of the Year category at the Ausmumpreneur Awards is a moment of immense pride and deep reflection. Standing beside the other extraordinary women who were finalists was both humbling and inspiring. These women, each with their unique journeys and remarkable achievements, represent the pinnacle of being a business leader. To be counted among them and considered worthy of such recognition is an honour I hold close to my heart. I have poured my heart and soul into my work for years, striving to turn my creative passion into a profession . As an author at heart, the journey has been filled with challenges, moments of doubt, and countless hours of dedication. Writing has always been my first love, a craft that allows me to express my thoughts, ideas, and emotions in ways nothing can. But transforming that passion into a sustainable business has been a dream that has taken, to be honest, a lifetime to cultivate. This award, particularly in a professional category, feels like a validation of that journey. It is a recognition of my work and the perseverance and commitment it has taken to reach this point. Winning as a publisher in a category where the competition included highly respected recruitment, marketing and PR businesses like Superior Recruitment, the bronze recipient, and Three Peas Marketing, the gold winner, adds another layer of meaning to this achievement. These businesses are powerhouses in their own right, led by women who have significantly contributed to their industries. Standing among them and being acknowledged this way is incredibly gratifying . It reminds me that my work is not only valuable but also impactful and resonates with others in the professional community. This award also signifies a milestone in my professional journey . It is a moment to pause and reflect on how far I have come and the goals I have yet to achieve. It encourages me to continue pushing forward, strive for excellence in all I do, and remain true to the creative passion that has guided me from the beginning. Being recognized in this way reinforces the belief that I am on the right path, that my work matters, and that the dedication I have invested is seen and appreciated by others. In conclusion, winning silver at the Ausmumpreneur Awards is more than just an accolade; it is a testament to the hard work, passion, and resilience that have shaped my journey. It is a moment of pride, yes, but also one of deep gratitude—for the opportunities I have been given, for the incredible women who have inspired me, and for the recognition that reminds me why I began this journey in the first place. To become a part of the Ausmums community, head to their website to view the upcoming opportunities to connect: AusMumpreneur | Australia's Number 1 Community for Mums in Business To view more photos from my incredible time in Melbourne at the 2024 Ausmumpreneur National Conference and Awards, head to my media gallery: Events | Bowerbird Publishing ( crystalleonardi.com )

When an author’s book event doesn’t draw a big crowd, it can be disappointing and confidence-shaking. Despite careful planning, which includes leveraging social media, collaborating with other authors, local promotion, and creative venue selection, the secret recipe to a successful book event remains elusive. At the recent BookUp Conference, I was both perplexed and comforted to learn that even top marketing managers in the Australian book industry are no closer to solving the mystery of sporadic and inexplicable low attendance at book events across our vast country. Image (above): Author, Alan Isherwood at a recent event with a disappointing showing. Image (above): Alan Isherwood at one of the more 'successful' book events. Big smile, ready to sign his book, Isherwood's Australia. The consolation I take from this is that the success of a book event doesn’t necessarily reflect the popularity or merit of the author. Sometimes, people just don’t show up.   As a publisher, I strive to coach my authors to not only believe in the value of their work but to stand up and proudly promote it. The harsh reality of this industry is that if you don’t believe in your work or aren’t willing to promote it, no one else will. Even those authors who can afford a publishing agent and have a full schedule of book events nationwide aren’t guaranteed a crowd. And even if they do draw a large audience, that doesn’t always translate to strong sales. It's a numbers game. As any performer knows, some events are hits, while others miss the mark. My point is that while you have the energy and drive, you must keep showing up and seizing every opportunity, even if it’s just for an audience of one or your reliable circle of family and friends. Image (left & below): Happier times; Alan Isherwood launching Isherwood's Australia at Cairns Tropical Writers Festival earlier in 2024. I’ve attended book events of all kinds. The ones I think will draw a huge crowd sometimes don’t, while others that seem like long shots surprise me with strong turnouts. Here are some strategies authors can use to overcome the disappointment of a poorly attended event and move forward positively:   Focus on the aspects of the event that went well. Maybe the attendees who did come were highly engaged, provided valuable feedback and bought a book! If you only had 3 in attendance but all 3 bought a book, that’s 100% success rate! I don’t know about you but I’d rather that than 1 sale out of a room of 50… Remind yourself why you became an author and what you love about writing and sharing your work. This can help reignite your motivation and enthusiasm. Use the opportunity to build deeper connections with the attendees who did show up. Smaller events can allow for more meaningful interactions and perhaps even friendships. You never know people’s motivation for attending your book event… Acknowledge and celebrate the small successes. Every step forward is progress. Even if that means building a relationship with the venue manager. Perhaps it could lead to future events at a different time/day/venue where the venue manager has had more success. For those who do show up, don’t be embarrassed to ask for their feedback. Be sure to ask them how they heard about the event and if they could suggest more ways to promote it and draw a bigger audience. This can provide insights into what worked and what can be improved for future events. With feedback from the venue manager, attendees and your own analysis, you will be able to analyse why the attendance was low. Was it the timing, location, marketing, or something else? Use this information to make adjustments for future events. Start planning your next event with the lessons learned straight away. Don’t feel disheartened, even the worlds biggest entertainers experience fears of low attendance and overall audience satisfaction.   Images (above): Alan Isherwood at some of his hugely successful book events with great attendance. Every book event, regardless of attendance, is an opportunity to learn and grow. By focusing on what went right, staying true to your passion for writing, and using constructive feedback to refine your approach, you can build momentum in your author journey. Even when things don’t go as planned, resilience and a positive mindset will keep you moving forward. The key is to keep showing up, embrace the process, and celebrate progress—no matter how small. After all, success isn’t always measured by the size of the crowd but by the connections you make and the impact your work has on those who are present. For a comprehensive look at publishing and self-publishing your work, check out '6 Steps to Self-Publishing' through my online bookshop www.crystalleonardi.com/bookshop   #AuthorLife #BookEvents #PublishingJourney #WritingCommunity #BookPromotion #AuthorAdvice #ResilientAuthors #IndieAuthor #WritersOfInstagram #CreativeProcess

As a publisher, these are some of the questions I get asked most… What are publishers looking for? How is ‘the slush pile’ assessed? Why does it take so long to hear back from a publisher? Here is my do’s, & don’ts of submitting your manuscript and what us publishers call ‘the slush pile.’ What’s the process of submission? Before you submit your manuscript to a publisher you must do everything you can to ensure that your work is at a publishable standard. See my previous blog on Manuscript Readiness – How do I know when my manuscript is ready to be submitted? You get only one chance to make an impression, so you want to make sure your work is at a high standard. Once you’re ready, the next step is to do your research to find the right publisher for your work. No matter how wonderful your manuscript is, if you are submitting to publishers who do not publish your genre, it will be rejected. This information is typically outlined in the publisher’s submission guidelines, but you can also look at the list of books they are currently publishing for guidance. In Australia, most publishers accept unsolicited manuscripts, either all year around, or at particular times of the year. This means you can submit your work directly to the publisher without the need for a literary agent, unlike markets such as the US and UK. Each publisher has their own guidelines for submission, and it pays to follow those guidelines closely. While it may not seem meaningful to you whether your manuscript has double-spacing or not, following these guidelines carefully demonstrates you’re someone who is capable and considerate enough to read and follow instructions – i.e. you’re someone they might want to work with. What is a slush pile and how is it assessed? When you make a submission to a publisher, your work lands in what is called ‘the slush pile,’ which is essentially just a stack of unread manuscripts. Editors and publishers will do what’s called ‘the sifting process’ to separate the manuscripts that deserve more attention and those that don’t. Often, manuscripts are flagged or shortlisted based on the quality and/or appeal of their synopsis, bio and a quick read of the text. If the publisher is drawn in by a clear, succinct pitch and an enticing hook, then the manuscript will be considered more carefully. How do you stand out in the slush pile? Some publishers receive thousands of unsolicited manuscripts per year. As a publisher, my best advice is to make sure your manuscript and pitch are in the best shape they can be before submitting them. Your first chapter, in particular, should be as polished as it can be. This is not only the publisher’s first impression but will also be the reader’s first impression when it comes time for them to read it! I’m always looking for a book that knows what it is. Who’s your audience? What’s the genre? Where would this book sit on a shelf? A manuscript will stand out if it has a great first chapter where the reader is straight into the story. I’m always looking out for originality and a strong, clear voice. What are some of the most common mistakes publishers see? The biggest mistake I find is authors not thinking about the market for their book or showing that they haven’t researched the publisher they’re submitting to. You need to show that you’ve considered where your book would sit in a bookshop. What successful books is it similar to? How do you think it might be marketed? And always read the submission guidelines: if the publisher only wants three chapters, don’t send the whole novel, and if they don’t publish poetry, don’t send them poetry. Don’t make it easy for publishers to ignore your submission. As a publisher, I want to give unrepresented authors a chance to get published, but slush piles are huge, and it takes time to read and sift through all the manuscripts, so a non-conforming submission makes for an easy “no”. Submit exactly the material that is requested, particularly the word count, look carefully at the areas of interest to the publisher, and polish those words. Spelling and grammatical errors stand out for all the wrong reasons! Submission Checklist Make sure your manuscript is at a publishable standard. Understand the genre you are writing in. Do your research to find the right publisher for your work. Follow the submission guidelines closely. This article was inspired by Behind the book: submitting to a publisher - Australian Society of Authors (asauthors.org.au) Follow me on social media to stay up to date with my blog. The next one will feature tips on how to stand out in the Prepare your manuscript for submission. (6) Facebook @Bowerbird Publishing – Crystal Leonardi Crystal Leonardi (@bowerbird_publishing) • Instagram photos and videos #bowerbird_publishing Crystal Leonardi is an award-winning author and publisher. Her titles include Boy of Steel: Little Sebastian's Big Miracle (2021), 6 Steps to Self-publishing with Crystal Leonardi (2022), My Brother Sebastian: Explaining Cancer to Kids (2022), My Friend Alice: Explaining Disability to Kids (2023) and My Mate Jed: Explaining Stroke to Kids (2024). You can buy her books here.

How do I know when my manuscript is ready to be submitted? When you write a book, it is officially called a manuscript until it’s published. However, one of the tricky things about writing is knowing when a manuscript is actually finished and ready to be submitted to an agent or publisher. Some writers spend months, even years, tweaking their work and others finish one draft and declare it finished. I follow a three-step process to help me get my manuscripts to a completed stage. Editing: After I finish writing, and before I let anyone else read it, I edit it twice. The first edit is done on screen and looks specifically for spelling and grammatical errors. This is also a good time to focus on tense shifts as this is something that is easily messed up during the writing stage. During the second round of editing, I focus on the content. I make sure that the characters come across as authentic and well rounded, and that the plot is interesting and doesn’t have any gaping holes. At this stage, I don’t make any significant changes but rather make notes in the margins so that I can get feedback from my test readers first. Test Readers: The next step is to arrange a small group of test readers. Try and choose at least five people whose opinions you trust and give them an electronic or printed copy of your manuscript (whichever the individual prefers). Do not expect feedback from all five, but handing out your manuscript to so many people will guarantee that you get at least some feedback. If you want any feedback on specific elements of the manuscript, attach a list of questions for the reader to keep in mind. This will help them focus on giving you the feedback that you need. Make sure that when your test readers give you feedback you appreciate the compliments as well as the criticism. Read over all the feedback carefully and then let it sink in for a while, considering all suggestions. It’s important that you allow yourself at least 7-14 days for new ideas to be considered. Making drastic changes in haste usually leads to unexpected challenges with other parts of the manuscript down the track. Edit Again: The next step is editing the book based on the feedback you’ve received. You don’t have to take every suggestion on, but make sure to address any of the legitimate concerns the test readers may have flagged. After this edit and one final proofread for any minor errors, your manuscript should be ready to be submitted to agents or publishers. After being so thorough during the revision process you can be confident that your work is worthy of consideration. It doesn’t mean that you won’t be offered suggestions for revision, but it does allow your manuscript to be read and enjoyed easily. Follow me on social media to stay up to date with my blog. The next one will feature tips on how to stand out in the Slush Pile. (6) Facebook @Bowerbird Publishing – Crystal Leonardi Crystal Leonardi (@bowerbird_publishing) • Instagram photos and videos #bowerbird_publishing Crystal Leonardi is an award-winning author and publisher. Her titles include Boy of Steel: Little Sebastian's Big Miracle (2021), 6 Steps to Self-publishing with Crystal Leonardi (2022), My Brother Sebastian: Explaining Cancer to Kids (2022), My Friend Alice: Explaining Disability to Kids (2023) and My Mate Jed: Explaining Stroke to Kids (2024). You can buy her books here.

As a self-published author and publisher for almost 4 years now, one of the most common questions I receive from writers goes something like this: “My manuscript has been through several edits, and I’ve submitted it to countless publishers. I’ve either received a firm ‘no’ or no response at all. Should I continue to work on it, or should I leave it as it is and just accept that it’s not worth publishing? Does the lack of response from publishers mean it’s not good enough? What do I do now?” There is not one easy answer to these questions, but there are options that most writers have available to them. Many think that self-publishing as the only option, and while it certainly is one, it is not the only one. Here are my suggestions and a way forward from rejection or lack of interest for your manuscript… Self-publish I’ve worked with many writers who’ve decided to self-publishing independently and some have been successful in doing so and really enjoyed the freedom and sense of control that comes with self-publishing. Others, however, have not had such a great experience. Like all authorship journeys, the secret to successful self-publishing is how willing you are to self-promote once the book is published. My best advice for self-published authors is to create a marketing plan with a six-month lead time to the sale of the book, so you really can put thought and effort into promoting it. For those who decide to self-publish, I highly recommend this terrific talk by Nev March » Free Talk: Fun and Effective Book Promotion for Authors (authorspublish.com) Nev March is the award-winning author of 3 books published by Macmillan. Her first book, Murder in Old Bombay, won the Minotaur Books/Mystery Writers of America First Crime Novel. Although published through a traditional publisher, a lot of her advice is still very helpful, and it can make the scope of marketing clearer. Bonus tip: Make sure you have an excellent cover and get proof copies in advance to verify that the printer is doing a good job. Write Another Book I understand that this option is a little daunting, but the fact is most authors don’t get the first book they write published, or they don’t get it published first. There are many many successful authors who had their first manuscripts widely rejected. On writing their second however, they were able to either find an agent to represent it or got a publishing deal. Writing another book can be a very positive experience as writers often take all that they learned writing and editing their first book into writing the second. So right from the start they have a much better first draft. Ever wondered why the second book or movie is often the best in a series? Bonus tip: Change your genre if you feel overwhelmed by the task of writing a second book. Turn your hand at poetry or short stories for smaller writing projects and be sure to invest your time in workshops or writer’s groups to further develop your knowledge and skills as a writer. Give the Project Space to Breathe Often it can be tempting to just force another edit, even when you don’t think the manuscript needs it. In my experience, editing too soon after writing or after receiving critique, is generally counterproductive. Writers in this situation tend to focus on surface level edits, making hasty decisions, which can lead to basic errors being missed. My advice is to give yourself time and create a plan for your next edit. Involve a beta reader or trusted friend who can conduct a proofread and provide constructive feedback so that you are focusing on what really needs attention. Bonus tip: I always recommend writers to take between 2-4 weeks away from their manuscript once they have finished writing. That way, before they commence their final edit, they are looking at the manuscript with fresh and objective eyes, rather than from a fatigued and frustrated position. And remember… No matter which option you chose, it’s important to remember that most people who set out to write a novel never complete it, so you have already achieved a lot more than most! (6) Facebook @Bowerbird Publishing – Crystal Leonardi Crystal Leonardi (@bowerbird_publishing) • Instagram photos and videos #bowerbird_publishing Crystal Leonardi is an award-winning author and publisher. Her titles include Boy of Steel: Little Sebastian's Big Miracle (2021), 6 Steps to Self-publishing with Crystal Leonardi (2022), My Brother Sebastian: Explaining Cancer to Kids (2022), My Friend Alice: Explaining Disability to Kids (2023) and My Mate Jed: Explaining Stroke to Kids (2024). You can buy her books here.

LOCAL WOMAN WINS BRONZE FOR GLOBAL AWARDS, WOMEN CHANGING THE WORLD. Crystal Leonardi of Bowerbird Publishing has been named Woman in Literature Award winner of the 2024 Women Changing the World Awards. The Women Changing the World Awards presented by Oprah Winfrey’s all-time favourite guest, Dr. Tererai Trent, celebrate and recognize women achieving outstanding success in areas such as sustainability, humanitarian work, leadership, advocacy, tech, product development, education, health and innovation. The awards are designed to recognize the growing number of women who are leading the way in making the world a better place for us all and inspire other women to answer the call to take action. Dr. Trent explains, “These exceptional women are here to awaken hearts, give permission to recapture dreams and inspire the women of the world to come together to forge a brighter path for all. The rising of women is the awakening of everybody.” Crystal said she was excited to win bronze in her category in the 2024 Women Changing the World Awards. Crystal says: “Although my heart was beating fast in anticipation for the announcement, to hear my name called as a winner was absolutely overwhelming. Receiving this recognition internationally, is the most unexpected honour.” Dr. Trent’s vision for these awards is to empower women everywhere to reclaim their sacred dreams and call-in women across the globe to unite and pave the way towards a better future for all. It can be challenging to create change in the world and Crystal gives this advice for others thinking about following their calling to make a difference. “In a world where women can be anything, I encourage you to be open. Open to sharing your story, whether it be tragic or triumphant, because human connection can be the catalyst for someone else’s healing journey. By sharing our stories, we are stronger and build resilience among a global sisterhood.” Crystal is proud of her achievements, in the last 12 months she has been awarded a Telly Award for her work in book trailer production, published and launched over a dozen debut authors from Australia and New Zealand, and is sponsoring the Young Entrepreneur finalists in the 2024 Cairns Business Women’s Club awards. Crystal attributes this success to having an incredible support system at home and having enough tenacity to back myself fearlessly. She is committed to continuing to make an impact through her work and her vision for the future is to continue publishing outstanding authors and return to presenting educational and motivational workshops in 2025, after a break in 2024. The complete list of winners can be found at: https://wcwawards.com/winners For more information on the Women Changing the World Awards visit: https://wcwawards.com/ or contact Crystal directly on 0412779889, Leonardi.crystal@gmail.com, www.crystalleonardi.com.

BOWERBIRD PUBLISHING’S BOOK TRAILER SERIES NAMED BEST SOCIAL VIDEO IN MEDIA & ENTERTAINMENT IN THE 45th ANNUAL TELLY AWARDS Julatten, Queensland, Australia - 22nd May 2024 - Bowerbird Publishing announced today its Book Trailer Series has been named Best Social Video in Media & Entertainment in the record breaking 45th Annual Telly Awards. The Telly Awards honours excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies. This year’s winners include Adobe, Calvin Klein, ESPN, LinkedIn, Mother Jones, MTV Entertainment Studios, NASA, the LA Clippers (NBA), PlayStation Studios, Sawhorse Productions, TelevisaUnivison and more. Crystal Leonardi is the CEO and Founder of Bowerbird Publishing, a publishing house established in 2021 in tropical north Queensland, Australia. In 2024, Bowerbird Publishing has expanded its professional services to include book trailers production, graphic design and screenwriting. “The calibre of the work this season truly has reflected the theme of going beyond the frame. Our industry is experimenting with new technologies like never before, crafting truly compelling stories to draw attention to some of the world’s most pressing issues,” shares Telly Awards Managing Director Amanda Needham. “The Telly Awards is uniquely positioned to meet the industry where it’s actually making work, be that on television or TikTok.” As a relatively new service I am offering to clients, receiving recognition on this level for my book trailer production skills is quite extraordinary. I began creating MP4 clips as an entertaining, captivating and engaging way of promoting Bowerbird Publishing titles, during their pre-launch phase. The feedback I received from authors, media and publishing agents, gave me the confidence to enter some of my best work; book trailers for titles, Isherwood’s Australia, TickleTouch, Rose Red, and Weighed Down, by authors Alan Isherwood, Chantal Munro, Jeremy Thomas, and Mary Pearson respectively. I feel extremely proud to have debuted these titled on an international stage in this way. Committed to pushing the boundaries of creativity forward, this year’s new categories included topics within Generative AI, Brand Collaboration, Use of Data Visualization, Thought Leadership and Accessibility. These categories centred on cutting-edge technologies and storytelling formats that are actively evolving within the video and television industry. This was a record-breaking year with nearly 13,000 entries from across the globe and top video and television content producers. Winners were chosen by The Telly Awards Judging Council which includes Nathalie Van Sasse Van Ysselt, VP of Design and Creative Services, MSG Sphere Studios; Barry Christie, Global Creative Lead, Meta Creative Shop; Farihah Zaman, Director, member of Brown Girl Doc Mafia; Aiden Darné, VP, Global Studio Lead Shutterstock; Malinda Wink, Executive Director Minderoo Pictures. The full list of the 45th Annual Telly Awards winners can be found at www.tellyawards.com/winners. Find The Telly Awards Online: Website: www.TellyAwards.com Facebook: /TellyAwards Twitter: @TellyAwards Instagram: @TellyAwards YouTube: /TellyAwards About The Telly Awards The Telly Awards is the premier award honouring video and television across all screens. Established in 1979, The Telly Awards receives over 13,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include the Gotham Institute, NAB, Stash, NYWIFT, LAPPG, Production Hub, Green the Bid, Video Consortium, and Series Fest. New Partners include FWD- Doc, AI Film Festival, Reel Abilities Film Festival, and Film Fatales. More information can be found at the Telly Awards Press Centre: https://tlly.co/press Please contact Crystal Leonardi, Bowerbird Publishing for inquiries: Leonardi.crystal@gmail.com or call 0412 779 889. To view the winning book trailers, head to the Publishing tab on Crystal's website, or check out her social media accounts.

Presented by Crystal Leonardi at Cairns Tropical Writer's Festival Sunday, 10th March 2024 – 1:30 – 3:30 PM Cairns City Library 1.    What is Blogging? ·       Collection of facts, thoughts, and opinions. ·       Written or filmed piece of information that lives online. ·       Put simply – it’s a marketing TOOL Blogging can be found on social media platforms, websites or print media. As an individual, blogs can be an online alternative to keeping a diary or journal. It allows individuals to share their creativity, ideas and experiences with a wider audience. And with the ever-evolving world of technology, blogging is now taking shape on endless platforms. Think Taryn Brumfitt, the 2023 Australian of the Year and presenter at last year’s CTWF. Her blog went viral in 2013 when she posted a simple ‘before & after’ photo on Facebook, showing how her body had changed since having children. Her innocent sharing of her thoughts and societal challenges spoke to such a broad audience that she won the hearts of over 200 million people in over 190 countries. Like everything, however, content marketing has evolved, and the outburst of digital technologies has changed the face of traditional advertising. Furthermore, the World Wide Web has revolutionized how businesses and individuals think about advertising. Today, big and small businesses are adapting inbound marketing strategies, such as blogging, to create value for their customer base. As an individual, blogging can be beneficial for several reasons: ·       It provides a platform for self-expression, ·       It can help establish and enhance your brand, ·       If you are an expert in a certain field, a blog is an excellent medium to share your knowledge with others, ·       It helps you connect with like-minded individuals, ·       Blogging can help improve your writing skills, ·       And it provides a creative outlet. As the owner of a regional business, an author and active blogger, I’m here to share how an active blog has helped to not only grow my business and keep me connected and relevant, but also enhanced my writing and provided me with a creative outlet. My business, Bowerbird Publishing, is located in Julatten, a small farming town with around 1,000 people. I began as a self-published author and have grown my business substantially by including publishing and public speaking services to clients throughout Australia. My business operates out of my home office on the farm and consists of one employee – me. Blogging became an integral part of my marketing strategy in 2021 when my budget was tight, and my business plan was simple – to grow my online audience. Let’s dive in head first by further exploring the benefits of blogging and why you should have a blog if you don’t already. You’ll learn how to blog well or maximize your already established blog, taking it to the next level. 2.    How to Blog Well 2.a.    Make sure it’s easy to find. Your blogging platform should be interactive, have distinct headlines, and be clear and concise. My blog can be found on my business website, where it is included on the home screen menu and on other pages with links. 2.b.    Make it interesting. Use high-quality images to catch readers’ attention and entice them to read your content. Including images of yourself and/or your product is a great way to break up text sections; a picture is worth a thousand words! Or, include helpful checklists, how-to topics, ideas, or recipes, for example, to increase reader satisfaction through a something-for-nothing experience. Educating before selling is a great tactic for attracting new visitors to your blog and achieving reader loyalty. 2.c.    It’s all in the design. Great content deserves great design. Consider your line and character spacing so readers can easily read your content. Include widgets and place links to relevant hashtags to make the reader’s experience informative and user-friendly. 2.d.    Make it phone-friendly. Avoid big chunks of text, and consider that your target audience will probably be people on the move. When creating your blog post, break up long text sections to improve appearance and readability. 2.e.    Get creative. How you highlight your blog’s essential information will help readers get the most out of it. Use bold text, quotes, questions, and callouts to highlight essential information within your blog. In my blog, I have found that certain styles, images, and layouts attract more readers. My blog predominately includes content about work/home balance, writing, publishing and book reviews. Regardless of the topic, I have found that images of me or my children in everyday situations have attracted the most readers. Audiences want to feel connected to you when they read your blog, and the easiest way to help them do this is by creating an honest portrayal. Connection coupled with trust will be your key to attracting a loyal audience. I also follow a particular style, which includes catchy and sometimes ominous headlines coupled with an image. My formatting includes short and sharp information in concise paragraphs, with critical points highlighted in bold and/or italics to ensure maximum impact and avoid a missed opportunity to make an impression on the reader. 3. How to Take Blogging to the Next Level A good entrepreneur will take an opportunity and make the most of it. Have this mindset when thinking about your blog, ensuring that your impact is unsurpassable if you manage to engage a reader. Blogging has the potential to reduce your overall marketing spend whilst generating more leads than any other form of advertising – why not maximize it? You can take your blog to the next level in three ways. 3.a.    Equipment While good equipment is essential, the content is the most crucial element. Compelling and valuable content can resonate with your readers even with basic tools. However, investing in quality equipment can enhance your blog's overall impact and reach. Professionalism: High-quality equipment contributes to the overall professionalism of your blog. Whether it's the visuals in your blog posts or the audio and video quality in multimedia content, a polished presentation can leave a positive impression on your reader. Visual Appeal: A blog with visually appealing content is more likely to capture and retain the attention of readers. Good equipment, such as a high-resolution camera, reliable word applications, and lighting, can help you create exceptional content for your blog posts. Versatility: Furthermore, good equipment provides you with more options and flexibility in creating diverse content. Whether you're experimenting with different types of media, such as video tutorials, infographics, or interactive elements, having the right tools allows for versatility in your content strategy. 3.b.    Feedback. So far, I’ve shared how to inform your readers using a blog, but have you ever thought about the positive impact your reader’s feedback could have on your blog? Your blog is already easily accessible to potential customers, so why not give readers a platform to leave comments and feedback on your content, product or service? This encourages engagement and builds reader confidence through real-life affiliate product and service experiences. For example, my blog covers 3 content themes – experiences, knowledge, and creativity. I share my experiences in day-to-day life as a mum. This makes me relatable to a particular audience and my vulnerabilities open the door for a trustworthy and honest platform for others to share their experiences in motherhood. It may also lead to new social media followers or book lovers. I share my knowledge as an author and publisher. This creates an educational twist on my blogging, providing my audience free advice based on my professional expertise. I hope they will seek my professional skills through one of my many paid services on my website. This also creates a space for current and past clients to leave feedback and referrals, generating more new clients. Using a blog in this way has become very popular with ‘food bloggers on social media. They share footage of themselves eating or cooking a meal. In their blog, they then discuss ingredients and do’s & don’t when eating or cooking the meal. Some will then go on to promote a particular cookbook or chef. You can appreciate what an invaluable marketing tool this would be for a food blogger who has just released their cookbook… I use my blog as a creative outlet. I am not just a book author; I also enjoy writing poetry and lyrics. Having a blog allows me to publish these types of work in a safe and creative way while engaging with readers. It may also entice readers to purchase one of my books and inspire others to tell their stories through this medium. Think about blogs associated with predominantly online businesses like Trip Advisor and Airbnb. They conclude their blogs with a comment section where users can leave their opinions, feedback, and suggestions about their stay. This is a great way to take advantage of feedback, engage with customers, and improve their business. We can all agree that the feedback found on Trip Advisor and Airbnb has played a huge part in helping people decide where to travel and stay. It’s a basic tool with immeasurable value. 3.c.    Your SEO SEO stands for Search Engine Optimization. Again, put your entrepreneur hat on and think about another opportunity to get the most value from a platform you’re already using. Adopting your SEO correctly should be one of your critical marketing strategies, as it will drive traffic to your website. As a blogger, adopting your SEO correctly will ensure new readers are driven to your blogging platform and previous readers are reminded to return to your blog. To summarize, your SEO has two purposes: to make your blog visible on search engines (such as Google) and more visible than your competition. There are two ways you can optimize these purposes. When adding search engine keywords to your website settings, ensure they’re not too general. In my world as an author and publisher, the keywords I use are Crystal Leonardi (my name), Bowerbird Publishing (my business), Childhood Cancer Support (theme), Oncology books (specialty area), and Resilience & Keynote Speaker (specialty area), rather than the obvious; Author, Publisher, Speaker, Julatten, Books. My keywords are specific and unique to my business. Think like a customer and add algorithms you think someone would enter into Google if they couldn’t remember your business name. Once you have your keywords set, ensure you use them as often as possible in your blog because your business will rank higher on a search results page, such as Google, due to their relevance to your algorithms. For example, to conclude each of my blogs, I add information about where customers can buy my books with a link to my website bookstore. It’s simple, but it makes all the difference. Where to find your SEO or Meta Data – website and social media. Summary: Blogging is affordable to individuals, big corporations, and small businesses alike. It can be utilized as a creative and adaptive marketing option. In business, it can generate leads and facilitate repeat business just as effectively as traditional advertising. Building trust and confidence in your brand, passion or purpose helps readers develop a deeper connection with you. A blog is customized to you and can be made to suit your personality and/or your business brand. Your SEO's help will build your following and help your blog stand out. Blogging done well will create transparency and highlight a purpose readers love investing in. The secret to blogging is providing your readers with entertaining, informative and trustworthy content, creating connection through mutual interests or passion. To book me as a keynote speaker or educator, email leonardi.crystal@gmail.com.

In the intricate dance of life, I often feel like I’m living two seemingly disparate worlds – one revolving around my cherished family and the other fuelled by the passion and demands of my beloved business. The pendulum swings ceaselessly, navigating the unpredictable terrain of life’s ups and downs. Mastering the art of balance (most of the time), I allocate time to both worlds while ensuring there’s a precious reserve carved out for self-care. Yet, despite managing life’s intricacies relatively well, I’ve found myself unwittingly ticking items off a bucket list that I never imagined creating. Unfortunately, life has a way of surprising us, and my bucket list isn’t filled with the dream destinations and thrilling adventures you might expect. Instead, it catalogues unsavoury and challenging achievements, each marked by resilience, strength, and an unyielding spirit to survive. Strangely, the list mostly belongs to my son Sebby as we navigate through the unexpected twists and turns of his cancer diagnosis and subsequent disabilities. Our list, etched with experiences that no one envies, includes moments like getting fitted for a wheelchair, enduring brain surgery, facing a cancer diagnosis, navigating disability, coping with vision impairment, surviving a stroke, undergoing MRI and CT scans, mending broken bones, enduring chemotherapy treatments, ambulance rides, royal flying doctor flights, grappling with a diabetes diagnosis, confronting anaphylaxis attacks, drug allergies, calling hospital a temporary home, PTSD, and depression. The list, unfortunately, continues to grow. I’m only in my early 40s, and my children are still very young, so I’ve never felt an urgency to create a list of dream destinations or adventures. Little did I know that life had other plans, unfolding a script that required courage beyond measure. As I navigate through the unexpected chapters of our journey with Sebby, the essence of resilience becomes abundantly clear. It’s the unyielding strength to face each challenge head-on, to find hope in the face of adversity, and to redefine what it means to live truly. The pendulum of life may swing unpredictably, but the unwavering love within allows us not only to weather each storm but to emerge stronger, wiser, and more compassionate on the other side. My mind and spirit have weathered the unthinkable, and each time we face a new blow, I am momentarily triggered to believe that this will be the time we don’t survive. Undoubtedly, I’m not superhuman; the human in me is what makes me an ever-evolving work-in-progress. It’s moments when we are challenged that our true intentions are revealed and learning can take place. I have learnt that growth is certain, but gratitude in the toughest times makes us resilient. Books by Crystal Leonardi can be found on her website, www.crystalleonardi.com. Follow her journey @Bowerbird Publishing - Crystal Leonardi and #Bowerbird_Publishing

Picture this. You enter a café for your morning cup of coffee. There’s a queue, and you are patient enough, but your stomach grumbles in disagreement. You finally reach the counter and begin to recite your order, “Hi, I would like to have a cappuccino and a…” “…a croissant du beurre with extra butter melting on the top?” You go speechless for a moment, but your heart swells at the realization. Does someone at the café know what I want? You nod to the staff beaming at you and take out your card to pay. “It’s on the house. Please take a seat, and you’ll get your order there.” Still scouting for the right question, you glance around and find an empty table. You walk over and slip into the seat. A minute later, a hand pushes a tray of coffee and a croissant with butter melting on the top in front of you. “There you go,” the waitress says, “I also sprinkled some cinnamon on your coffee. Just the way you like it.” She turns away, but you call out, “Ummm… excuse me? How do you know what I want?” She turns around and grins, “Oh, me and that guy on the counter,” she points to him, “we have read your book four times. Big fans! We saw a Reel where you were making breakfast. You know, we have had your coffee with cinnamon and a croissant with melting butter thrice since then.” You beam back at her and realize it is time to thank the friend who shot your video and uploaded it on Instagram. Every author wishes to be read and loved. When you put your heart out there, it deserves to be seen. While reaching an audience is easy, securing their undivided attention is a brain-scratcher. That’s why authors need social media. It helps you connect to your audience and gives them a glimpse into the wizard behind the words. Videos grab the audience’s attention on social media like none other. Short-form video is the most viewed content on the internet, and Reels rule the roost with over 2.35 billion active users per month. They are short videos of at most ninety seconds that help you quickly reach the maximum number of people on Instagram. You can shoot one by swiping left on the Instagram app or upload one directly. Reels depict micro-fiction. Here’s an example. Lost in thoughts, you just got a firm grip on the climax when your dog barges in, drenched in what you hope is only mud, takes a leap of faith at you, and crash lands on your laptop. Your kid captures that precious jump on his phone. It’s hilarious and worth going on your profile. But you wonder what it conveys to your audience? It reveals three crucial truths about you. First, you are a dog person, probably like one-third of your readers. Second, you are as human as those who dive into your stories. And third, you have to deal with the same filth as them, yet you create a world they love being transported to. The result is a palpable connection between the person behind the book and the readers viewing the video. Interestingly enough, Instagram accounts with a lower number of followers enjoy as good a connection with their audience. Moreover, if your audience includes millennials and Generation Z, you cannot ignore Reels because they spend up to three hours a day swiping up on Instagram. And if your audience has left their 30s and 40s behind, it is time you let them know who they have been reading all this while. Wondering what goes on Instagram Reels? Here are the top 12 ways you can use this brilliant tool to connect with your readers. All the examples here are still images, but if you click on the source links under the images, you can see the full original reels. Here are my ideas for social media engagement… 1. Introduce a book you have been working on. Let your readers know what you have been up to between releases. It stirs the water and gets the audience queuing up before the book launch. 2. Reveal your version of the character. Let your readers fall in love with the protagonist of your story. Share a character image created using graphics or fan art to keep readers engaged after they finish reading your book. 3. Leak quirky anecdotes from your life. Keep the audience hooked by sharing personal stories. So, if you secretly take line dancing lessons, how about letting your readers in? It helps your audience get to know you personally. 4. Announce book giveaways, discounts, book readings, and other events. Reels are a great way to announce a giveaway, upcoming discounts, or any book-reading events you are planning. 5. Tell the readers where they can buy the book. Chances are most of your audience will be active on Instagram. Let them know where to look for your book: your website/Amazon/bookshops. 6. Post your achievements. For instance, you could announce winning an award and give your readers another reason to pick up your next book. 7. Announce your live sessions. Announce a book reading or a Live session on Instagram. To hook your audience, you can shoot a creative invite using Reels or upload once using Canva. 8. Share writing tips. Share your ideas and your story of becoming a writer through a short video on Reels. You could also offer some hacks to overcome writer’s block and inspire budding novelists among your followers. 9. Unveil your ebook or audiobook. Do you have your ebook or audiobook ready? Share a preview through Reels and nudge your readers to tune in for the complete story. You can share some anecdotes about the voices behind the characters. It helps your listeners connect at a deeper level. 10. Unbox the first copy of your book. The look, the feel, and the aroma. Share your true expressions with the ones who matter as much as your characters: your readers. Shoot a video as you unbox the first copies of your publication and let the readers in on the excitement. 11. Share your book reviews. Tell your readers what they have been missing. Sharing your successful book reviews reveals your true mettle as an author. 12. Or just to keep the audience engaged. Use Reels to stay connected to your audience, especially the millennials and Generation Z, at a deeper level. Authors can be ‘easy to recollect’ when they often appear on Instagram. Plan activities around your book and post them as Reels to gauge your audience’s reaction. Besides flooding Instagram, Reels get shared a lot on WhatsApp, too. They come in handy whether your aim is marketing, sharing something special with the readers, or announcing a sequel. You need Reels to bridge the gap between you and the ones who make you an author.