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When Authors Fly Solo: Why Self-Publishing Is the Ultimate Compliment
Author JB Thomas at his book launch for 'Heart Full of Storm' Last week, I attended the launch of Heart Full of Storm , a new MM Paranormal Romance by JB Thomas. It should have felt like just another book launch—but for me, it was something much more personal. JB has published four novels with me: Rose Red , Tarot Moon , 1999 , and The Longest Night . So when he told me his next book would be self-published, I’ll be honest—I felt it. My first reaction was pure emotion. A lit
Crystal Leonardi
Feb 52 min read


The Shocking Truth About Book Promotions & Discoverability
Women in Publishing Summit Masterclass - 15.01.2026 with Aimee Ravichandran (Abundantly Social) “ Your book isn’t invisible, your strategy is .” Aimee Ravichandran If this sounds like you, you’re not alone: · I post everywhere, but nothing sticks · My launch fizzled out fast · I don’t know what actually worked How the market has changed: · Organic reach has declined. The ‘Kumbaya’ era is over – we can’t just rely on family, friends and organic sales to increase visibil
Crystal Leonardi
Jan 195 min read


How to price your book in australia
One of the biggest questions for authors is: How much is my book actually worth? Setting the right price is part art, part business. Price it too high, and you risk scaring off readers. Too low, and you undercut your work and may never recoup your investment. Here’s how to approach pricing in the Australian market — with both industry insight and practical advice for authors just starting out. 1. Understand Your Costs Before you even think about your retail price, you need
Crystal Leonardi
Nov 24, 20254 min read


Think Like a Publisher: How to Position your Book for Self-published Success
Before you start Chapter One, or even write your first word, pause and think like a publisher. Publishing isn’t just about writing a good book. It’s about knowing exactly where your book fits, who it’s for, and how to make it stand out. That’s called positioning , and it can make the difference between a book that gets noticed and one that gets lost in the crowd. Why Positioning Comes First: Traditional publishers don’t rely on luck. Before they even agree to publishing a ma
Crystal Leonardi
Oct 23, 20253 min read


Choosing the Right Fonts for Your Book
There’s more to beautiful book design than a striking cover or clean layout - it begins with type. Fonts are not just decorative choices; they influence how your story is read, perceived, and remembered. In publishing, typesetting, or typography, is a language of its own, one that communicates mood, tone, and professionalism long before a single word is spoken aloud. Whether you’re an indie author formatting your own book, or working with a graphic designer, understanding fon
Crystal Leonardi
Oct 23, 20255 min read


How to get your book onto book store shelves
Not long ago, getting your book stocked in a bookstore was close to impossible. Fortunately, those days are behind us. The rise of professional indie authors - and the high production standards now achievable through modern small publishing houses – like Bowerbird Publishing - has completely changed the landscape. Today, many independent bookstores welcome new titles, provided they meet industry expectations. But earning a spot on shelves isn’t just about having a great book
Crystal Leonardi
Oct 23, 20254 min read


Authors + Libraries = Perfect Match
Happy library go-ers Helen, Veronica, Mary & Crystal Why Authors Should Support Their Local Library For generations, libraries have been the quiet champions of Australian literature - connecting readers with stories, preserving culture, and giving authors a platform to be discovered. For writers, especially indie or emerging authors, your local library is far more than a building full of books. It’s a gateway to visibility, credibility, and long-term literary relationships. H
Crystal Leonardi
Oct 22, 20254 min read


The Hidden Power of Cover Design
We’re told not to judge a book by its cover, but readers absolutely do! Your cover is your first (and often only) chance to make an impression, and in a world overflowing with books, visual storytelling is more important than ever. A well-designed cover does three things: Signals genre: A thriller, romance, and memoir each have distinct design cues - colour palettes, fonts, and imagery that tell readers instantly what kind of story they’re picking up. Reflects tone: Types
Crystal Leonardi
Oct 22, 20251 min read


Navigating Copyright and Permissions as an Author
Copyright can feel like a legal labyrinth, but it’s really about respect - for your work and for the work of others. As an author, understanding what you can and can’t use protects your integrity and your book’s professional standing. In Australia, copyright is automatic - you own the rights to your work the moment it’s written. But when you include someone else’s words or images, you need to tread carefully. Here’s what to watch for: Quotes: Short quotes are often fine und
Crystal Leonardi
Oct 22, 20252 min read


Book Reviews That Matter: How to Get Them and Use Them Wisely
Happy authors, Sandy Davies, Regina Petra Meyer, Crystal Leonardi, Debra Gavranich, Megan Formanek Book reviews are the lifeblood of an author’s credibility. They influence buying decisions, boost visibility, and help readers connect emotionally with your story. But not all reviews are created equal. Start by seeking authentic, diverse feedback from trusted sources: Advance Review Copies (ARCs): Send digital or print copies to reviewers, book bloggers, and influencers befor
Crystal Leonardi
Oct 22, 20252 min read


How Side Hustle Authors Are Changing the Game
Is it just me, or does time seem to be slipping through our fingers even quicker these days? Yet, many authors are finding themselves...
Crystal Leonardi
Sep 22, 20254 min read


People pleasing: the hidden cost of 'yes'
Input versus Outcome: Why People-Pleasing is Costing You More Than You Think As a business owner, creative, and ambitious leader, I’m...
Crystal Leonardi
Aug 29, 20253 min read


Who's sitting at your table?
We all have a table. Not a physical one necessarily, but a metaphorical table — a sacred space where we gather the people who shape our...
Crystal Leonardi
Aug 19, 20252 min read


Helpful author habits for your future self
Wherever you are in the publishing process, there are smart steps you can take today that will make things smoother tomorrow and give...
Crystal Leonardi
Jul 1, 20254 min read


Leveraging Your Book: From Pages to Profits
Speaking at a luncheon hosted by Cairns Business Women's Club about how resilience has shaped my business journey. Writing a book is a...
Crystal Leonardi
Jun 30, 20253 min read


From the Bush to the Bookshelves: How Tony Park Built a Thriving self-published Author Career
With a budding author at the 2024 Cairns Tropical Writer's Festival. I recently tuned into a fantastic episode of the Inspirational...
Crystal Leonardi
Jun 30, 20253 min read


The Hardest Words To Write
As a publisher, I’ve congratulated countless authors, eyes sparkling with the satisfaction of a completed manuscript, only to watch their...
Crystal Leonardi
Jun 2, 20253 min read


Video-Savvy Author
In today's digital landscape, video content has become an indispensable tool for authors aiming to enhance their visibility and connect...
Crystal Leonardi
Feb 28, 20253 min read


Hook a Publisher in the First 30 Pages - Part 3
Thanks for returning to my blog for Part 3! To re-cap: When it comes to writing, there are no hard and fast rules—every ‘rule’ proposed...
Crystal Leonardi
Jan 22, 20252 min read


Hook a Publisher in the First 30 Pages - Part 2
Thanks for returning to my blog for Part 2! To re-cap: When it comes to writing, there are no hard and fast rules—every ‘rule’ proposed...
Crystal Leonardi
Jan 22, 20252 min read

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