One of the biggest questions for authors is: How much is my book actually worth?   Setting the right price is part art, part business. Price it too high, and you risk scaring off readers. Too low, and you undercut your work and may never recoup your investment. Here’s how to approach pricing in the Australian market — with both industry insight and practical advice for authors just starting out. 1. Understand Your Costs Before you even think about your retail price, you need to know how much...

Before you start Chapter One, or even write your first word, pause and think like a publisher. Publishing isn’t just about writing a good book. It’s about knowing exactly  where your book fits, who it’s for, and how to make it stand out. That’s called positioning , and it can make the difference between a book that gets noticed and one that gets lost in the crowd. Why Positioning Comes First: Traditional publishers don’t rely on luck. Before they even agree to publishing a manuscript, they...

There’s more to beautiful book design than a striking cover or clean layout - it begins with type. Fonts are not just decorative choices; they influence how your story is read, perceived, and remembered. In publishing, typesetting, or typography, is a language of its own, one that communicates mood, tone, and professionalism long before a single word is spoken aloud. Whether you’re an indie author formatting your own book, or working with a graphic designer, understanding font selection can...