Take the stress out of figuring out which form of distribution you’re going to choose with this guide to book distribution.


Crystal Leonardi will walk you through the different book formats—eBook, paperback, print on demand (POD), and audiobook—and help you decide if you should create them, then explore your options for printing and distributing each version.

"Books" Sign


An eBook is a book publication made available in digital form, consisting of text, images, or both, and is readable on dedicated e-reader devices (Kindle for example), desktop computers, laptops, tablets and smartphones. Although sometimes defined as the electronic version of a printed book, some eBooks exist without a printed equivalent.

An eBook is the easiest way to sell your book and it never sells out! It will earn the highest % of royalties of all 4 book formats, and takes very little time and money to create and distribute. There’s almost no reason not to offer your readers an eBook version of your book. Explore the possibilities an eBook version of your book would create as Crystal breaks down the pricing structure of the top 3 eBook distributors in Australia and overseas.

Printing Services

It’s always exciting to receive your first print run and hold your book in your hands. To finally be able to flip through the pages and acknowledge all the hard work you’ve put in. Sadly though, book printing is arguably the most expensive aspect of publishing, weather you’re self-published or not.


There is an upside however to having printed books in stock and Crystal will walk you through that. From deciding on a printing company, quantities and how to distribute your book, Crystal will share her experience in this area. Furthermore, Crystal will supply you with 3 printing quotes from highly recommended Australian printing companies and explain payment options and timeframes.

Print on Demand (P.O.D.)

Most commonly, self-published books are sold as print-on-demand (P.O.D.), which means that copies of your book aren’t printed until someone actually buys them. The obvious benefit here is that there is no upfront cost to the author and no requirement to store the books.

P.O.D. will limit your earning potential however, and won’t deliver the same quality of printing as a dedicated printing company here in Australia.

Crystal will guide you through the ins and outs of P.O.D, sharing earning potential figures based on your RRP and exploring P.O.D. retailer and distributor options.


Audiobooks are an increasingly popular choice for new authors. They provide readers with more flexibility and the option to ‘listen on the go’ as well as providing a wonderful solution to those who have trouble reading, especially those who are vision impaired or suffer from dyslexia. To top it off, the audio industry is still relatively new so there is less competition and a greater chance of being discovered.


Crystal shares her knowledge on ways to convert your book to audiobook and how to then distribute it in today’s market.


Becoming a published author is an overwhelming proposition when you first begin your publishing journey. Crystal shares an organized collection of valuable information, based on common questions from aspiring authors.